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Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025/in Integrated Scientific Comms Plan & Pubs, Business / Finance, ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2025/01/HCG-Innovate-Article-Jan-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-30 09:36:032025-03-07 12:35:04Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

Standards & Guidance: Value & Impact

January 24, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Strategy, SEARCH BY TYPE, Value & Impact, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Value-Impact.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 09:00:002025-06-05 13:14:59Standards & Guidance: Value & Impact

Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

January 23, 2025/in Competency, Governance, Compliance & Risk Management Fundamentals, Position Papers/White Papers, SEARCH BY TYPE, Medical Governance & Compliance, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/01/WP_Compliance_MedGovernance.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-23 18:17:412025-06-06 15:12:32Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

Standards & Guidance: Medical Education of External Stakeholders

January 9, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Featured/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2025/01/externaleducation-1.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-01-09 11:29:292025-06-05 13:16:44Standards & Guidance: Medical Education of External Stakeholders

Top 10 Most Interesting Publications of 2024

January 5, 2025/in Business / Finance, ACCESS, Competency, Open Access, Scientific & Technical Knowledge, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Altmetric’s top 10 most interesting publications of 2024

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https://medicalaffairs.org/wp-content/uploads/2023/04/Altmetric-Sponsored-Innovate-Dec-2024.png 883 2324 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-05 17:10:292025-03-07 11:11:15Top 10 Most Interesting Publications of 2024
Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

December 3, 2024/in ACCESS, Competency, Strategy, Overview & Vision, Business / Finance, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Casey-Enterprise-Commercialization-Process.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-03 08:39:442024-12-03 08:39:48Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

November 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Envision-Patient-Partnerships-Innovate.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-21 08:43:202024-12-03 16:23:37Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

November 20, 2024/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, Digital, Innovate Articles, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

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https://medicalaffairs.org/wp-content/uploads/2024/11/AI-Insights-Forum-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 14:39:012024-11-21 11:07:42AI in Medical Insights: From Implementation to Impact in Medical Affairs

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports and Surveys, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002025-06-02 09:20:462024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

Three “Generations” of Insights Implementation

September 10, 2024/in MAPS Members Only, ACCESS, Competency, Strategy, Insights, Position Papers/White Papers, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2024/09/whitepaper_within3-scaled.png 973 2560 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-10 07:15:002025-06-06 09:40:13Three “Generations” of Insights Implementation
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