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Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Business Intelligence & Analytics, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Webinar-PC-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172024-09-24 12:22:47Leveraging diverse data sources for more impactful insights analysis

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/elevate-podcast.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392024-09-18 07:05:00Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

Three “Generations” of Insights Implementation

September 10, 2024/in ACCESS, Competency, Strategy, MAPS Members Only, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one “age” fits the needs of all teams.)

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https://medicalaffairs.org/wp-content/uploads/2023/04/White-Papers-SPONSORS-WEBSITE.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-10 07:15:002025-02-05 11:54:45Three “Generations” of Insights Implementation

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Integrated Evidence Plan, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Evidence Generation, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Lumanity-IEGP-2.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-03 11:12:322024-09-03 14:26:44Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/Kate-Davies-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232024-08-20 09:01:19What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in MAPS Members Only, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2024/08/1_MAPS_Webinar_Ad_845x321px_Infographed_7_25_24.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532024-09-18 07:18:48Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024/in MAPS Members Only, Competency, Strategy, ACCESS, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.

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https://medicalaffairs.org/wp-content/uploads/2024/08/On-Demand-WordPress-APAC-072324.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-07 11:53:142024-08-07 13:39:57Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

Activating health equity: The vital role of Medical Affairs

July 31, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Evidence Generation, Health Equity, Evidence Generation, Content Hub, Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical Affairs is in the unique position to drive health equity through three main roles: catalyser, capabilities enhancer, and cross-functional collaborator, emphasizing the need for deliberate strategies and actions to close health gaps and improve outcomes for underserved populations.

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https://medicalaffairs.org/wp-content/uploads/2024/07/MAPS_Website_Ad_Innovate_Roundtable_Deloitte_8_2_24_845x321-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-31 13:41:372024-09-18 07:35:32Activating health equity: The vital role of Medical Affairs
Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

July 30, 2024/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Altmetric-Niche-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592024-08-13 16:29:26Maximizing the Impact of a Niche Publication
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/CME-Providers-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042024-09-18 07:16:33From Education to ROE and Future Programming, CME Providers Are Doing More with Data
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