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Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

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https://medicalaffairs.org/wp-content/uploads/2022/03/NOLA-MedInfo-Podcast.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 14:06:082023-11-13 08:44:53Developing and Executing an Integrated Medical Communications Strategy and Plan
Understanding Medical Multichannel Engagement

Understanding Medical Multichannel Engagement

November 17, 2021/in Competency, ACCESS, MAPS Members Only, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, External Education, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-WordPress-MedComm-Webinar-November-17.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-17 01:39:262024-04-04 10:13:03Understanding Medical Multichannel Engagement

The Evolution of Medical Communications as a Strategic Partner in Medical Affairs Function

October 18, 2021/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/10/MedComm-FAWG-profile-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-10-18 12:01:092023-11-13 08:58:07The Evolution of Medical Communications as a Strategic Partner in Medical Affairs Function

Medical Affairs Mind Reading: The Difference Between Presentation and Conversation

October 4, 2021/in Competency, ACCESS, Open Access, Communication Skills, Leadership & Management, Field Medical, Innovate Articles, Content Hub, Interviews & Opinions, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A Q&A with David Williams, Chief Medical Officer, VISFO

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https://medicalaffairs.org/wp-content/uploads/2021/10/Mind-Reading-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-10-04 13:36:002023-11-13 08:59:42Medical Affairs Mind Reading: The Difference Between Presentation and Conversation
Beyond Content: HCP Communication Preferences in the Virtual Era

Beyond Content: HCP Communication Preferences in the Virtual Era

September 15, 2021/in ACCESS, MAPS Members Only, Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, External Education, Content Hub, Medical Communications, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-Wordpress-September-15th-Webinar.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-09-15 01:58:232024-04-03 14:50:54Beyond Content: HCP Communication Preferences in the Virtual Era
Acropolis Medical Affairs Lessons

Surprising Lessons for Medical Presenters from the Acropolis

September 9, 2021/in Competency, ACCESS, Open Access, Communication Skills, Leadership & Management, Innovate Articles, Content Hub, Leadership & Management Skills, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.

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https://medicalaffairs.org/wp-content/uploads/2021/09/Acropolis-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-09-09 09:51:552025-06-04 09:32:28Surprising Lessons for Medical Presenters from the Acropolis

Expanding Capabilities in Medical Information

July 20, 2021/in Competency, ACCESS, Medical Information, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Foundational (Intro Level), Medical Communications, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

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https://medicalaffairs.org/wp-content/uploads/2021/07/Med-Info-Capabilities-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-20 14:40:262023-11-13 09:13:21Expanding Capabilities in Medical Information
publications discoverability SEO

Online Discoverability of Publications: The Role of Search Engine Optimization

July 15, 2021/in Integrated Scientific Comms Plan & Pubs, ACCESS, MAPS Members Only, Competency, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.

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https://medicalaffairs.org/wp-content/uploads/2020/07/WordPress-Image-Online-Discoverability-On-Demand-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-07-15 16:08:252024-04-03 14:14:12Online Discoverability of Publications: The Role of Search Engine Optimization
Partnering for Today and Tomorrow – Episode 14 Regulatory

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

June 20, 2021/in ACCESS, Competency, Medical Information, Compliance, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

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https://medicalaffairs.org/wp-content/uploads/2021/06/PODCAST-Featured-Images-1-copy.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-06-20 10:00:482023-11-13 09:21:43Medical Information: An Innovative Approach to Understanding the Needs of Our Patients
Partnering for Today and Tomorrow – Episode 14 Regulatory

Partnering for Today and Tomorrow – Episode 14 Regulatory

June 16, 2021/in ACCESS, Competency, Compliance, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

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https://medicalaffairs.org/wp-content/uploads/2021/06/PODCAST-Featured-Images-1-copy.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-06-16 08:27:362023-11-13 09:24:17Partnering for Today and Tomorrow – Episode 14 Regulatory
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