With continuing changes in where HCPs are going for information, Medical Affairs has to be flexible and ensure our content is reaching our audiences. This often requires approval of a novel channel for Medical Affairs, but gaining internal compliance approvals can be challenging. This webinar will focus on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.
This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.
Hosted by experienced medical communications experts and industry leaders, this webinar covers how a holistic approach towards a Publication Extender Strategy can elevate the scientific exchange between the industry and HCPs.
Pharmaceutical companies can make information easily accessible and easy to understand with publication extenders, as HCPs are in need of short form, bite-sized information to aid their medical decision making. However, in an age of information overload, a personalized, relevant approach is necessary to reach and engage them effectively.
Current practice is based on one-off, ad-hoc creation of publication extenders, and many important facets of effective communication strategies are often overlooked. The approach presented during this webinar emphasizes the importance of defining clear audience segments, using omnichannel methodology, and learning how to reach a wider audience through a variety of formats.
Participants in this webinar will learn about the benefits of a holistic Publication Extender Strategy and gain practical insights on how to implement one effectively.
Join us for this informative webinar to stay ahead of the curve in the fast-paced world of digital medical communications and learn how to leverage the power of the holistic Publication Extender Strategy to create compelling content and inform, educate, and engage HCPs more effectively.
At the end of the session, you will be able to:
Building and maintaining a strong partnership between an agency and client is critical for both to succeed, yet we frequently get caught up in the daily grind and forget the importance of relationship building. This talk will provide multiple perspectives from both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like. In addition, the presentation will examine potential challenges but also opportunities to further enhance your current and future partnerships.
1. Ensuring alignment between agency and client on needs, goals, and mutual accountability
2. Defining optimal characteristics for successful partnerships
In this our third episode this season, we’ll be discussing how and why medical publishing is changing and where is it going in the future.
With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.
This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately. It will further explore practical examples of how to implement learning and development training through the use of insights and personalization and measuring for success, with examples for big and small budgets alike.
In this our second episode this season, we’ll be discussing open access in medical publishing from the biopharma perspective.
In episode 1 of this 4-part series, a panel of experts focus on the struggles and successes of compliance in Medical Communications.