Succeed and Share: the Medical Affairs Launch Imperative
/in Competency, Strategy, Partner Circle, SEARCH BY TOPIC, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Partner Circle Publications, Medical Strategy & Launch Excellence/by Jalene KaiserHow to Use RWD to Measure the Clinical Impact of Medical Strategies
/in Competency, Strategy, SEARCH BY TOPIC, Partner Circle, Insights, SEARCH BY TYPE, Innovate Articles, Insights Process, Partner Circle Publications/by Jalene KaiserSocial Media Listening for Advanced Pharma Intelligence
/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, SEARCH BY TYPE, Business Knowledge, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene KaiserDigital Opinion Leaders and HCP Influence Mapping
/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserThis article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Understanding the Benefits of the Foundations in Medical Affairs Program
/in Competency, Strategy, Partner Circle, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, E-Learning Courses, Featured/by Jalene KaiserIntroducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke TraegerDigital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke TraegerThe MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
Share of Voice: Accurate measurement in a digital age
/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Marketing & Sales Fundamentals, Value & Impact, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria GiordanoShare of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.