New Era of Leadership
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In today’s fast-changing healthcare landscape, pharmaceutical leadership is entering a new era—driven by innovation, agility, and purpose. Nowhere is this more evident than in Medical Affairs, where the role is evolving from scientific support to strategic leadership focused on patient value, collaboration, and real-world evidence. In this special series, Bagrat Lalayan speaks with top industry leaders about navigating global challenges, embracing digital transformation, and leading with vision—while keeping patient outcomes at the center of it all.
AI and the HCP Experience: Implications for Medical Affairs
The session will walk attendees through how pillars of impact—Impact Story, Contributions, and Execution—were used to translate high-level strategy into tangible action.
The Future is Agentic: Unlocking AI’s Potential for Medical Insights
Discover how Agnetic is harnessing AI to revolutionize healthcare, unlocking powerful medical insights for better, faster, and more personalized care.
Operationalizing Medical Strategy: A Success Story in Demonstrating Value and Impact
The session will walk attendees through how pillars of impact—Impact Story, Contributions, and Execution—were used to translate high-level strategy into tangible action.
A Rapidly Changing Regulatory Landscape: What Medical Affairs Leaders Should Know
The rise in rare diseases and personalized medicine has heightened the need to understand natural history and treatment pathways for unique patient populations.
Piloting GenAI in Medical Information: Lessons from the Front Lines
In today’s “Elevate” episode, our speaker panel, lead by Jennifer Riggins and Steve Casey of the MAPS Digital Strategy FAWG, dives into a topic at the cutting edge of medical information: the use of Generative AI for content creation.
Work Smarter, Publish Stronger: Data-Driven Targeting
This episode defines crisis management as a structured, cyclical process: preparedness, response, recovery, and reflection. We discuss how Medical Affairs plays a unique role in translating uncertainty into strategy, maintaining scientific clarity, and protecting external trust through transparent communication.