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Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Med-Strat-Webinar-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 14:36:142024-04-12 12:40:39Bridging the Gap: Understanding and Implementing Gap Analyses
Leadership in Hybrid Customer Engagements

Leadership in Hybrid Customer Engagements

June 23, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub/by [email protected]

The intent of this webinar is to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-ZS-June-23.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-23 15:01:142024-04-12 12:37:00Leadership in Hybrid Customer Engagements

AI Application in Medical Affairs – Advanced Course

June 9, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, E-Learning Courses/by Jalene Kaiser

AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

https://medicalaffairs.org/wp-content/uploads/2023/06/AI-Application.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-06-09 08:14:452024-06-07 07:55:48AI Application in Medical Affairs – Advanced Course
Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

May 9, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/05/On-Demand-WordPress-APAC-Webinar-Data-Part-3-050923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-05-09 12:33:412024-04-11 15:12:57Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs
Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

April 19, 2023/in ACCESS, MAPS Members Only, Drug Development Fundamentals, SEARCH BY TOPIC, Scientific & Technical Knowledge, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Pt Centricity/by [email protected]

In this webinar we will explore practical approaches to engaging patients in early development, introducing key resources and discussing best practices. These discussions will be tailored to meet the needs of all Medical Affairs colleagues, regardless of experience.

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https://medicalaffairs.org/wp-content/uploads/2023/04/On-Demand-WordPress-Patient-Centricity-Webinar-Data-041923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-04-19 14:32:162024-04-11 15:10:42Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs
Medical Information

Standards & Guidance: Medical Information

March 24, 2023/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Content Hub/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2023/04/Medinfo.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-03-24 09:34:372025-06-05 13:21:37Standards & Guidance: Medical Information
Real-World Evidence: What Can You Say to Payers and Patient Advocates?

Real-World Evidence: What Can You Say to Payers and Patient Advocates?

March 15, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Privacy & Patient (Organizations) Interactions, Evidence Generation, Medical Governance & Compliance, Content Hub/by [email protected]

This presentation, part 3 of 3, provides insights into the types of communications that the FDA has indicated are or are not permissible, and the uncertainties that still remain.

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https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-Evidence-Generation-Webinar-March-15.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-15 13:17:002024-04-11 15:01:20Real-World Evidence: What Can You Say to Payers and Patient Advocates?
How ChatGPT Will Disrupt Medical Affairs

How ChatGPT Will Disrupt Medical Affairs

March 8, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Med Tech, Scientific & Technical Knowledge/by [email protected]

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-ChatGPT-Webinar-Data-030823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-08 15:48:532024-04-11 14:56:34How ChatGPT Will Disrupt Medical Affairs
Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

March 1, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-APAC-Webinar-Data-Part-2-030123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-01 13:30:052024-04-11 14:54:46Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data
Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?

February 28, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Leadership & Management, Content Hub, Medical Operations/by [email protected]

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.

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https://medicalaffairs.org/wp-content/uploads/2023/02/On-Demand-WordPress-APAC-Webinar-Talent-Part-3-022823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-02-28 22:33:052025-03-19 14:25:17Evolution of Roles and Talent Management in Medical Affairs Part 3: Career Development and How Do We Retain Talent?
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