Content HUB Featured Archives - Medical Affairs Professional Society

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Outsourced Field Medical Teams: A Real-World Debate

June 20, 2025/in Competency, Strategy, Insights, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Powered by People, Enhanced by AI

June 18, 2025/in Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, Communication Skills, Operational Excellence, Leadership & Management, Innovate Articles, Content HUB Featured, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Jalene Kaiser

How to Use RWD to Measure the Clinical Impact of Medical Strategies

June 17, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Strategy, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Medical Strategic Plan, Content Hub, Content HUB Featured, Other, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

January 23, 2025/in Governance, Compliance & Risk Management Fundamentals, Competency, Position Papers, SEARCH BY TYPE, Medical Governance & Compliance, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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