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Leadership Perspectives – Medical Affairs as a Strategic Business Partner

January 25, 2022/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Innovate Articles/by Medical Affairs

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Leadership-Perspectives-MA-Strategic-Business-Partner.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-25 14:26:482025-08-06 12:18:37Leadership Perspectives – Medical Affairs as a Strategic Business Partner
The Metrics Evolution from Taboo to Treasure

The Metrics Evolution from Taboo to Treasure

January 7, 2022/in Competency, Strategy, Value & Impact, Partner Circle Publications/by Medical Affairs

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

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https://medicalaffairs.org/wp-content/uploads/2021/06/On-Demand-WordPress-PC-Webinar-Amedea-January-7.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-07 01:33:592024-04-04 10:44:41The Metrics Evolution from Taboo to Treasure
Medical Affairs 2030: The Future of the Function

Medical Affairs 2030: The Future of the Function

December 8, 2021/in Competency, Strategy, Overview & Vision, Partner Circle, Partner Circle Publications/by Medical Affairs

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.

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https://medicalaffairs.org/wp-content/uploads/2021/12/Podcast-WordPress-H1-Ep-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-12-08 14:40:352023-11-14 13:04:17Medical Affairs 2030: The Future of the Function
From Data to Action: Closing the Medical Affairs Insight Gap

From Data to Action: Closing the Medical Affairs Insight Gap

November 5, 2021/in Competency, Strategy, Insights, Partner Circle Publications/by Medical Affairs

In this webinar, you will learn how the insight gap impacts various roles and responsibilities within Medical Affairs and how to close it.

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https://medicalaffairs.org/wp-content/uploads/2021/11/On-Demand-WordPress-PC-Webinar-Within3-November-5-1-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-05 01:43:462024-04-04 10:00:32From Data to Action: Closing the Medical Affairs Insight Gap
Measuring Medical Impact in Real-Time

Measuring Medical Impact in Real-Time

October 22, 2021/in Strategy, Competency, Value & Impact, Partner Circle Publications/by Medical Affairs

This webinar explores real-world examples and challenges of using data and technology to measure medical impact in real-time.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-WordPress-PC-Webinar-Veeva-October-22.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-10-22 01:47:142024-04-04 09:38:09Measuring Medical Impact in Real-Time
Benchmark - MAPS 2021 - oct 13

MAPS 2021 Industry Benchmarking Report

October 13, 2021/in Strategy, Overview & Vision, Competency, SEARCH BY TYPE, Benchmark Reports/by Maria Giordano

This 2021 Benchmark Report is based on findings from 21 leading industry organizations regarding their organizational structure, budget, and operations.

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https://medicalaffairs.org/wp-content/uploads/2021/10/04_Oct-13-2021.png 883 2324 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2021-10-13 11:03:002025-08-07 16:09:00MAPS 2021 Industry Benchmarking Report

Field Medical Metrics/KPIs Guidance Document

September 22, 2021/in Competency, Strategy, Position Papers, SEARCH BY TYPE, Value & Impact, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Field-Medical-MetricsKPIs-Guidance-Document.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-09-22 14:21:182025-08-05 14:51:56Field Medical Metrics/KPIs Guidance Document
How Can Medical Affairs Maximize Strategic Impact within the Organization?

How Can Medical Affairs Maximize Strategic Impact within the Organization?

September 17, 2021/in Competency, Strategy, Value & Impact, Partner Circle Publications/by Medical Affairs

This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.

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https://medicalaffairs.org/wp-content/uploads/2021/09/On-Demand-PC-September-17-Webinar-Image-Prescient.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-09-17 10:00:312024-04-03 14:53:41How Can Medical Affairs Maximize Strategic Impact within the Organization?
3 Ways Medical Affairs Can start Using Social Media Redo Image

3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

August 20, 2021/in Competency, Strategy, Insights, Partner Circle Publications/by Medical Affairs

In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.

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https://medicalaffairs.org/wp-content/uploads/2021/08/On-Demand-Kernel-PC-Webinar-Wordpress-Image-082021.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-20 12:02:212024-04-03 14:37:163 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

Using Medical Insights to Improve Medication Access

August 4, 2021/in Competency, Strategy, Insights, SEARCH BY TYPE, Elevate Articles, Content HUB Featured, SEARCH BY TYPE/by Medical Affairs

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2021/08/Using-Medical-Insights-to-Improve-Medication-Access.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-04 17:45:182025-08-08 14:04:22Using Medical Insights to Improve Medication Access
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