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Abbadessa COVID Insights Featured

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

March 8, 2022/in ACCESS, Competency, Strategy, Insights, Open Access, Innovate Articles, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Abbadessa-COVID-Insights-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 15:30:252023-11-13 08:41:06How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams
COVID: Looking Back and Looking Forward

COVID: Looking Back and Looking Forward

March 1, 2022/in Strategy, Overview & Vision, ACCESS, MAPS Members Only, Competency, COVID-Related, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-WordPress-APAC-Webinar-March-01.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-01 01:13:472024-04-04 11:18:36COVID: Looking Back and Looking Forward
Identifying Skills for Impactful Remote Insights Generation and Capture

Identifying Skills for Impactful Remote Insights Generation and Capture

February 25, 2022/in Competency, Strategy, Insights, Partner Circle Publications/by Medical Affairs

The purpose of this webinar is to identify the skills required to effectively identify, generate and capture actionable insights that align with strategic imperatives during and following a call with an HCP.

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https://medicalaffairs.org/wp-content/uploads/2022/02/On-Demand-WordPress-PC-Webinar-Amplity-February-25.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-25 01:15:342024-04-04 11:15:05Identifying Skills for Impactful Remote Insights Generation and Capture

WHITE PAPER: A Guide to Insights Management and Virtual Patient Engagement

February 13, 2022/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE/by Medical Affairs

Pharmaceutical teams need a different way to approach working virtually. The secret isn’t adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.

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https://medicalaffairs.org/wp-content/uploads/2022/01/7.png 228 600 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-13 11:53:192025-06-12 13:54:41WHITE PAPER: A Guide to Insights Management and Virtual Patient Engagement
Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022/in Strategy, ACCESS, MAPS Members Only, Competency, Insights, On-Demand Webinars & Town Halls, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

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https://medicalaffairs.org/wp-content/uploads/2022/01/On-Demand-WordPress-Insights-Webinar-January-26.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-26 01:29:242024-04-04 10:59:38Harnessing Medical Insights to Drive Cross-Functional Strategic Impact
John Pracyk Leadership Perspective 7

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

January 25, 2022/in Competency, Strategy, Overview & Vision, ACCESS, Career Development, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Medical Affairs

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Screen-Shot-2022-01-25-at-1.16.41-PM.png 1138 2298 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-25 14:26:482023-11-13 08:49:09Leadership Perspectives – Medical Affairs as a Strategic Business Partner
The Metrics Evolution from Taboo to Treasure

The Metrics Evolution from Taboo to Treasure

January 7, 2022/in Strategy, Competency, Value & Impact, Partner Circle Publications/by Medical Affairs

This webinar explores real world and novel approaches to customizing and creating Medical Affairs metrics that are relevant, and most meaningful.

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https://medicalaffairs.org/wp-content/uploads/2021/06/On-Demand-WordPress-PC-Webinar-Amedea-January-7.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-07 01:33:592024-04-04 10:44:41The Metrics Evolution from Taboo to Treasure
Medical Affairs 2030: The Future of the Function

Medical Affairs 2030: The Future of the Function

December 8, 2021/in Competency, Strategy, Overview & Vision, Partner Circle, Partner Circle Publications/by Medical Affairs

MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.

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https://medicalaffairs.org/wp-content/uploads/2021/12/Podcast-WordPress-H1-Ep-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-12-08 14:40:352023-11-14 13:04:17Medical Affairs 2030: The Future of the Function

An Introduction to Medical Affairs

November 22, 2021/in Competency, Strategy, Overview & Vision, ACCESS, MAPS Members Only, Content Hub, Foundational (Intro Level), Content HUB Featured, E-Learning Courses, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose

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https://medicalaffairs.org/wp-content/uploads/2022/12/intro-to-MA-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-22 12:17:452025-03-14 11:45:36An Introduction to Medical Affairs

The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders

November 17, 2021/in Strategy, Overview & Vision, ACCESS, Competency, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

MAPS speaks with Medical Strategy FAWG co-leads Becky Harmon and Simon Kyaga about the emerging strategic opportunities for Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/11/MedStrat-FAWG-profile-featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-17 11:16:122023-11-13 08:55:24The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders
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