Connect with Us
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
As Medical Affairs teams we have evolved to become the “natural owners of scientific data across a product’s lifecycle” and are now poised to provide strategic medical direction to our organizations. In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
This Webinar will cover:
MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.
This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.
In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.
After completing this Webinar, participants will be better able to:
After attending this webinar, participants should be able to:
1. Understand the rationale and significance of communicating our value to our stakeholders
2. Understand why our value communications and KPIs may differ based on company portfolio, where the product is in its development cycle, or even organization size and maturity
3. Review examples of well-designed metrics and KPIs: cadence, content, and audience to ensure impact
Where Medical Affairs may have served in a scientific support role in years past, now it is one of the key drivers of all efforts, positioned at the nexus of Regulatory, Clinical, Market Access, and Commercial needs, as a bridge to all and as a strategic partner with Commercial. This has occurred in large part because the days of successfully launching a new product based solely on making it available through regulatory approval and marketing efforts no longer exists. Use the MAPS Launch Excellence Standards & Guidance plus templates to guide your launch planning process in this new Medical Affairs landscape.
This MAPS podcast describes how cross-functional teams within Medical Affairs can use strategic plans to inform decision making and assess impact of efforts.
Listeners will understand how the Medical Affairs strategic planning process can drive decision making throughout the year.
a) Create a community to connect MA professionals who have experience and an interest in building an organizational framework for medical insights.
b) Have a robust discussion on how to build a framework that enables MSL insights to inform medical strategy at both the local and global level.
c) Share best practices on how to communicate the impact and value of medical insights.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.