Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

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Objectives:

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.

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The Rise of Medical Analytics

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Objectives:

Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical. Sophisticated customer tracking systems have accelerated engagement planning, while unique and advanced applications of Real World Data analysis have helped medical organizations better understand clinical unmet needs and identify new opportunities for evidence generation activities. Analytics are increasingly starting to inform business decisions across medical functions and activities. The application of AI to Field Medical insights in combination with other Medical data sources is starting to provide organizations with efficient and effective output that is transforming Medical strategy, innovation and supporting the goal of improving patient outcomes. But across the industry, we’re just scratching the surface of what can be done in Medical advanced analytics.

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4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

4 Habits to Optimize the Impact & the Value of Medical Affairs

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4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

 

Objectives:

At the conclusion of this session, participants should:

  • • Target a predefined set of focus questions
  • • Present alternative views on a particular issue that is concern to the Medical Affairs community and attempting to resolve the issue
  • • Identify priorities for new areas of industry standards and guidance
  • • Initiate the appropriate collaborations and building community around a theme of interest

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Leveraging Technology and AI Medical Insights

Leveraging Technology and Artificial Intelligence (AI) to Inform Medical Insights

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Objectives:

During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.  The presentation will utilize industry benchmarking data, market trends, and practical insight from organizational leaders and panelists.
Objectives:

  • • Discuss new and evolving technology (artificial intelligence / machine learning and its impact on medical insights)
  • • Identify and discuss the different use cases for artificial integlligence / machine learning in Medical Affairs, and specifically related to the collection and synthesizing of medical insights
  • • Provide examples of systems / tools utilized to collect and synthesize medical information

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Support Function to Strategic Pillar Webinar

From Support Function to a Strategic Pillar, Medical Affairs is Defying Convention by Breaking Down Silos  

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Support Function to Strategic Pillar Webinar

Objectives:

As Medical Affairs teams we have evolved to become the “natural owners of scientific data across a product’s lifecycle” and are now poised to provide strategic medical direction to our organizations. In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
This Webinar will cover:

  • Why and how medical affairs teams are evolving from beyond being the natural owners of scientific data across a product’s lifecycle to strategic pillars within their organization
  • How adaptive technology and processes support Medical Affairs’ mandate to deliver the right information to the right consumer at the right time
  • How Medical Affairs professionals can use new technology tools to create a vision and value proposition within their companies

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The Current State and Future Directions of Insights-Related Activities Within Medical Affairs

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MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.

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Medical Affairs Insights White Paper

Moving to an Integrated, Holistic Approach to Insights-Related Activities in Medical Affairs

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This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.

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Launch Excellence Best Practices for Medical Affairs

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In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.

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Cross Functional Partners

Serving as a Trusted Advisor for Cross-Functional Partners to Achieve Synergies

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Objectives:

After completing this Webinar, participants will be better able to:

  • Understand how Medical Affairs can bring value to the broader organization during pre-launch
  • Identify common Medical Affairs pitfalls to successful launches
  • Know how to avoid these pitfalls from the perspective of cross-functional partners from Commercial, Market Access, and R&D

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    Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

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    Objectives

    After attending this webinar, participants should be able to:

    1. Understand the rationale and significance of communicating our value to our stakeholders

    2. Understand why our value communications and KPIs may differ based on company portfolio, where the product is in its development cycle, or even organization size and maturity

    3. Review examples of well-designed metrics and KPIs: cadence, content, and audience to ensure impact

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