This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.
Medical Affairs describes itself as a third strategic pillar in the biopharmaceutical and MedTech industries alongside R&D and Commercial. But is this truly the case or is Medical Affairs' strategic role still aspirational? And if it is in some ways aspirational, what does Medical Affairs need to do in order to truly achieve its position alongside R&D and Commercial? Here, three Medical Affairs leaders discuss these questions and offer their perspective for the future of the function.
Insights management is widely acknowledged across the pharmaceutical industry as being pivotal for informing and influencing strategy. Despite this, companies approach insights gathering in a fragmented and inefficient manner, with a lack of consistent frameworks. The risk is a loss of strategic advantage due to information being synthesized too slowly, and decisions being made on old or incomplete data.
Should teams be focussing on people, processes or technology when considering how to improve their insights gathering? The key to developing a robust insights gathering approach is striking the right balance between all three. Join this webinar to understand key steps that all Medical Affairs teams can take now to move towards a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.
This webinar will address:
One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.
This webinar will feature 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic. Based on this analysis, our expert speakers will then share their expectations and wishlists for the near future for Patients, Healthcare Community and our Industry.
Attendees of this webinar will gain insights into the following key areas:
After introducing the audience to the Medical Insights Framework, a process for impactful insight generation, a panel of industry experts and Medical Leaders will discuss the challenges faced and the skills they believe are key for effective insights identification and generation in a remote setting. Once an insight has been identified, panellists will review best practices around capturing the insight to ensure strategic impact.
This webinar will empower Medical Affairs to approach remote insights generation in a new way, using real life examples to bring it to life.
Everyone will leave the webinar better able to:
Uncovering and documenting insights is a key value driver of Medical Affairs teams. However, in some cases it seems these insights are reviewed, reported, and discussed, but no clear accountability is created regarding who will translate these into action. Furthermore, closing the feedback loop to those who submitted the insight is also an opportunity area to continue reinforcing this positive and strategic behavior, especially amongst Field Medical teams. Our diverse panel will discuss challenges experienced and share practical solutions that have enabled them and their cross-functional partners to successfully drive insights to action.
In this webinar, our panelists will share their experience, challenges, and practical solutions regarding driving insights into action.
Participants in this webinar will diversify their perspectives regarding:
In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.
The webinar is intended to build upon recent publications and ongoing discussions on the use of KPIs & metrics in Medical Affairs. The speakers will discuss real world and novel approaches that may be customized in order to create MA metrics that are relevant, and most meaningful to showcase the value of Med Affairs in a rapidly changing healthcare ecosystem.
Thus, the audience will learn how metrics specific to various MA roles/ functions may be measured, monitored more continuously, and communicated with the right internal and external stakeholders at the right time.
After attending the webinar, the audience will receive a bonus downloadable Medical Affairs Metrics Workbook with a detailed summary of the MPI (Medical Productivity Index) case study including a template to monitor qualitative outcomes, an Ideal Metrics “checklist” and scoring system, as well as detailed survey question examples of both internal and external next generation metrics to simplify and shorten the end of year performance review process in addition to the copy of the webinar slide deck.
1. Provide an overview of the most relevant metrics to better communicate the value of Medical Affairs
2. Describe COVID-related changes in Medical Affairs and their impact on metrics
3. Learn new approaches to monitoring metrics more continuously and consistently over time
MAPS speaks with Ariel Katz, co-founder and CEO of H1, about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.