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Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562024-07-18 13:22:23Share of Voice: Accurate measurement in a digital age

Why NOW is the Time to Measure Medical Impact

June 4, 2024/in Competency, Strategy, SEARCH BY TYPE, Value & Impact, Elevate Podcasts/by [email protected]

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact…what’s holding us back?

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https://medicalaffairs.org/wp-content/uploads/2024/06/podcasts-IQVIA-whyNOW.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-04 09:26:172025-07-09 14:09:17Why NOW is the Time to Measure Medical Impact

Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

May 29, 2024/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Envision-Pharma-Innovate-Roundtable-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 16:10:502024-07-10 15:26:00Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success
INNOVATE Publication Plan 1 Featured

Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

May 23, 2024/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Value & Impact, Innovate Articles, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/INNOVATE-Publication-Plan-1-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-23 12:19:002024-06-28 07:18:25Discovering AI and the future of Medical Affairs: Summary of Day 1 of the MAPS 2024 EMEA Annual Meeting

Medical Operations: Making the Strategy Work

April 3, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Operational Excellence/by [email protected]

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.

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https://medicalaffairs.org/wp-content/uploads/2024/04/April3-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-03 15:33:052025-07-08 09:58:48Medical Operations: Making the Strategy Work
Implementation Science Featured

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Value & Impact, Evidence Generation, Innovate Articles, Field Medical, Content Hub/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Implementation-Science-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-03-08 10:51:362024-04-25 12:14:07Implementation Science: A Catalyst for Advancing Healthcare
Benchmark - unvieling

Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Benchmark Reports, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/01_Feb-28-2024.png 883 2324 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-02-28 09:51:412025-06-13 09:38:00Unveiling the Role of Medical Affairs in the Benelux

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

MAPS Medical Affairs Competency Framework

December 15, 2023/in Competency, Strategy, Overview & Vision, SEARCH BY TYPE, Webinars, MAPS News & Updates/by Travis Hege

MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Competency-Framework-image.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-15 09:54:542025-07-08 10:09:05MAPS Medical Affairs Competency Framework
Medical Insights

Standards & Guidance: Insights

November 30, 2023/in Standards & Guidance, Competency, Strategy, ACCESS, MAPS Members Only, Insights, SEARCH BY TYPE, Content Hub, Featured/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2023/04/Medical-Insights-strategy-1.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-30 13:17:302025-06-25 11:20:05Standards & Guidance: Insights
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