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MedInfo WP Featured

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in Competency, Position Papers, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2024/07/MedInfo-WP-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-17 11:14:332025-06-17 15:42:09Rising Star: Medical Information’s Strategic Transformation

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Business Knowledge, Open Access, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572024-08-06 12:21:39Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

Journal Selection: Looking Beyond Traditional Metrics

July 2, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Travis Hege

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

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https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-altmetric-Journal-Selection.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-07-02 09:02:162025-07-09 14:05:29Journal Selection: Looking Beyond Traditional Metrics

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June28-indegene.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062025-06-25 15:43:28Omnichannel Integration in Medical Affairs: From Aspiration to Reality
Elevate_Article_Objective_Measurement_FAWG_Website_Image_845x321px_6_27_24 (1)

Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

June 27, 2024/in Strategy, Competency, SEARCH BY TYPE, Value & Impact, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).

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https://medicalaffairs.org/wp-content/uploads/2024/06/Elevate_Article_Objective_Measurement_FAWG_Website_Image_845x321px_6_27_24-1-scaled.jpg 973 2560 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-27 12:30:282025-06-06 16:40:26Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice

Ethics, Compliance, and Governance Considerations for Patient Engagement

June 26, 2024/in Competency, SEARCH BY TOPIC, Compliance, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, E-Learning Courses, Pt Centricity/by Jalene Kaiser

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the “Essential Concepts of Patient Centricity” eLearning module.

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https://medicalaffairs.org/wp-content/uploads/2024/06/elearning_ethics.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-06-26 14:32:232024-11-08 11:26:34Ethics, Compliance, and Governance Considerations for Patient Engagement

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

The Future of Field Medical Affairs Productivity

June 17, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June17-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172025-06-25 17:17:52The Future of Field Medical Affairs Productivity

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562024-07-18 13:22:23Share of Voice: Accurate measurement in a digital age

Medical Congresses: Optimizing Your Most Strategic Investment

June 11, 2024/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.

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https://medicalaffairs.org/wp-content/uploads/2024/06/podcasts-veeva-medical-congresses.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-11 06:49:562025-07-09 14:06:09Medical Congresses: Optimizing Your Most Strategic Investment
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