Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy
In this webinar, we will share how to realize the potential of insights starts with a focus on strategy
Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.
Leveraging AI for Insights Management and Analysis in Medical Affairs
In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.
PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications
In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.
Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.