33

Dust Off Your Scientific Communication Platforms: Updating, Implementing, and Operationalizing Them for Success

/in , , , , , , , /by

Objectives:

The Scientific Communication Platform (SCP) is the foundation of a strong medical communications strategy for a pharmaceutical product or device, and serves as an important tool to align communications and messaging across functional areas. Even minor discrepancies in cited data and/or the way that data are described can lead to confusion and weaken a product’s overall value proposition. The SCP is based on scientific evidence and requires an in-depth analysis and review of available and anticipated data, the disease and competitive landscape, stakeholder perceptions, and aspirations about the product profile. Since the final SCP output ensures accurate and consistent language and referencing through all communication activities, putting a plan in place to ensure successful cross-functional and regional implementation and utilization of this valuable resource is critical.

After completing this Webinar, participants will be better able to:

  • • Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP)
  • • Understand how to develop and/or update an SCP so that the scientific and value narratives are integrated
  • • Learn how to train and implement an SCP across functional teams
  • • Glean insights into tailoring a global SCP to a regional SCP
  • • Understand the challenges of metricizing an SCP and practical solutions for measuring effectiveness

Access Options

26

Clinical Statistics for Non-Statisticians (Part 1 of 2)

/in , , , , , , , /by

Objectives:

This series will provide you with tools to critically process and analyze medical scientific literature. You will get a good understanding of basic statistical concepts and theory that enable you to explain, understand and interpret data. These Webinars are practical and based on published articles and the analysis of these. You will work with the theory in practice to increase your understanding of the strengths and weaknesses of the statistics in scientific literature.

  • • To define some terminologies in statistics
  • • To explain different types of data (quantitative vs. qualitative)
  • • To describe different ways in presenting summary data (such as proportions, means, medians, range and standard deviation)
  • • To explain 95% confidence intervals
  • • Bivariate analyses and appropriate statistical testing for quantitative and qualitative variables

Access Options

65

Value Assessment for Health Technologies – A Primer on Cost-Effectiveness Analysis and Health Technology Assessment

/in , , , , , , , /by

Objectives:

Health technology and value assessment can be conducted using a variety of methods. Dr. Malone will provide an overview of those methods and an introduction on how to interpret the results from cost-effectiveness studies. This webinar will also discuss issues with defining value for health technologies, especially pharmaceuticals.

Access Options

60

Medical Affairs Excellence and Ethics & Compliance in the Evolving Healthcare Landscape – Collaborating and Leading by Example

/in , , , , , , , /by

Objectives:

By participating in this Webinar, attendees will be able to understand the importance of E&C in Medical Affairs and the amount of topics that this can cover

  • • The role of Medical Affairs in guiding ethical decisions internally and externally
  • • The impact of Medical Affairs beyond its remit
  • • Importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans
  • • And many other hot topics such as pro-active and reactive scientific exchange

Access Options

42

Compliance Considerations in Medical/Commercial Collaborations

/in , , , , , , , /by

Objectives:

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

By participating in this eCademy Webinar, attendees will be better able to:

  • • Deep dive into regulatory and other guidance on medical/commercial collaborations
  • • Explore latest updates to laws/regulations governing compliance
  • • Learn best practices & key considerations when conducting Medical Advisory Boards
  • • Explore common compliance risks and approaches to mitigate risk and safeguard credibility in scientific exchange

Access Options

43

Digital Opinion Leaders: A Challenging Role in a Changing Environment

/in , , , , , , , /by

Objectives:

After attending this eCademy Webinar, participants will be better able to:

  • • Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative
  • • Build a well-defined road map to implement a DOL engagement initiative at a local level

Access Options

45

Real World Data: Unlocking Valuable Insights Throughout the Lifecycle

/in , , , , , , , /by

Objectives:

Real world data (RWD), when captured and analyzed, produces the Real-World Evidence (RWE) that underpins the economic case for innovative medicines. Furthermore, RWD can inform the understanding of disease, help identify new therapeutic intervention points, and improve the efficiency of research and development (R&D), especially clinical trials. Unlocking the potential of any promising tool like RWD is not free from challenge and its full potential has yet to be realized. This Webinar aims to provide practical insight into the challenges surrounding RWD and RWE generation with interactive conversation on how individual companies are approaching these challenges.

By participating in this Webinar and/or the subsequent workshop at the MAPS EMEA 2018 Annual Meeting, attendees will be better able to:

  • • Understand the full spectrum of challenges around the use & integration of RWD & RWE including data availability, reliability, quality of data sources, the cost of data acquisition and integration, and acceptance by key stakeholders
  • • Realize the full opportunity of RWE throughout the product life-cycle supporting all cases from clinical research, pre-regulatory approval and post-approval.
  • • Understand the limitations of RWE, including patient confidentiality, data quality and accessibility, and how they can be overcome
  • • Use this evidence effectively and within frameworks defined by regulators at a country or regional level

Access Options

47

Navigating Career Transitions: How to Maximize Your Impact – Without the Burnout

/in , , , , , , , , , /by

Objectives:

Transitioning into new roles can prove a real test for even the most senior of executives. Up to 40% of new leaders fail, leave or burn out within the first 18 months. Painful and costly for all involved!

This webinar looks at how to navigate the “rollercoaster” of starting a new role, accelerating your career transition and building confidence early on.

Learning Objectives:

We explore during this Webinar how you can successfully navigate your next career transition:

  • • Explore the pitfalls of career transitions, and how to overcome them
  • • Look at the key foundations required to make a successful career transition
  • • Hear real-life stories, and learn actionable tips, from others who have navigated complex career transitions
  • • Explore why health & wellbeing should be a priority on your transition agenda

 

Access Options

8

Now More Than Ever, HEOR Plays a Central Role in Forging the Modern Healthcare Agenda

/in , , , , , , /by

Objective:

Join Dr Omar Dabbous, Vice President, Health Economics and Outcomes Research (HEOR) and Real World Evidence (RWE) at AveXis, and Russell Becker, MA, HEOR Consultant, demonstrate HEOR’s front-and-center role in forging the modern healthcare agenda.

As healthcare systems worldwide become increasingly budget-constrained and cost conscious, stakeholders are placing greater emphasis on health economics demonstration and product potential in real-world practice. Once viewed solely as a support function, HEOR now often takes center stage in the internal decision-making process. As life sciences companies bring HEOR professionals and brand strategists together to formulate streamlined value chains, the function now provides essential data for licensing and R&D, as well as pricing and market access strategies, helps dictate research, planning and sales strategies.

This MAPS eCademy Webinar will:

  • • Examine the current state & future of HEOR data in healthcare decision-making
  • • Discuss strategies to build strong relationships with payers, the medical community, and patient advocacy groups
  • • Determine the impact and value of evidence-based pricing and payment

Access Options

59

Best Practices for Managing the Life Cycle of an Investigator-Initiated Research (IIR)

/in , , , , , , /by

 

Objectives:

Investigator Initiated Research is defined as ‘unsolicited‘, independent research where the Investigator or the Institution (academic, private or governmental) serves as the ‘Sponsor’ and a pharmaceutical or medical device company provides support in the form of drug/device and/or funding. A well-designed investigator initiated study can gain insights related to disease state and/or the clinical or scientific profile of a companies products. This may ultimately lead to improved evidence-based medicine and outcomes for patients.

We will discuss the process of investigator initiated research program followed across industry. The process is initiated externally by submission of IIR application via company website followed by internal company review and decision making process. This results in the execution of IIR study contract between the company and the Institution after which the study is initiated by the Investigator.

  • • Describe how to create an IIR Strategy
  • • Define how to optimize submission and review process
  • • Evaluate external engagement

Access Options

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Subscribe to MAPS event and resource updates
MAPS Program Support Services
Policies and Positions