This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.
During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.
Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.
This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.
MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.
In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.
MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.