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Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

November 1, 2023/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-Patient-Centricity-Webinar-110123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-01 14:57:532024-04-12 13:40:36Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Podcast-WordPress-Veeva-102723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-31 13:03:142023-12-08 08:08:01Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

October 27, 2023/in MAPS Members Only, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Foundational (Intro Level), Content Hub, Medical Communications/by [email protected]

This webinar provides a holistic overview of the implications of updates by the Good Publication Practice (GPP) and by the International Committee of Medical Journal Editor’s Recommendations for Medical Affairs professionals.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-Med-Comms-Webinar-102723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-27 14:24:452024-04-12 13:38:32Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines
Amit Lalwani MAPA podcast

AI as a Catalyst for Cross-Functional Collaboration

October 26, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Amit-Lalwani-MAPA-podcast.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-26 11:20:272023-12-08 08:08:30AI as a Catalyst for Cross-Functional Collaboration
Gustavo Kesselring Announcement

MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

October 19, 2023/in Competency, ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan. 

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https://medicalaffairs.org/wp-content/uploads/2023/10/Gustavo-Kesselring-Announcement.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-19 14:38:512023-12-08 08:11:32MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development
Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-APAC-Webinar-Data-Part-4-101823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-18 11:13:052024-04-12 13:31:55Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data
How To: Compliance Partnership for Novel Channel Launches

How To: Compliance Partnership for Novel Channel Launches

October 16, 2023/in Competency, Governance, Compliance & Risk Management Fundamentals, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Medical Governance & Compliance, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This on-demand webinar focuses on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-MedThink-October-13.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-16 10:13:292024-04-12 13:29:16How To: Compliance Partnership for Novel Channel Launches

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in ACCESS, Competency, Strategy, MAPS Members Only, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, Content Hub, White Papers, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/cover-The-Value-and-Strategic-Implementation-of-Insights-Management.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-02-05 12:08:48Identifying and Addressing “Pain Points” in the Insights Management Process
Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

October 6, 2023/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-Within3-October-6.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-06 15:50:292024-04-26 12:03:30Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Innovate Articles, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Screenshot-2023-10-05-at-10.56.59-AM.png 253 979 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352024-04-25 12:26:21Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies
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