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Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Executive-Vision-Digital-Health-Technologies.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352025-07-15 14:41:16Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

September 27, 2023/in Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/09/White-Paper-Vision-for-Generative-Artificial-Intelligence-in-Medical-Affairs.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 17:47:462025-07-17 14:00:08White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

GenAI in Medical Affairs: Use Cases

September 27, 2023/in ACCESS, Open Access, Partner Circle, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Partner Circle Publications/by Maria Giordano

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS’ Vision for Generative Artificial Intelligence in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Use-Case-Series-cover-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 16:34:092023-12-06 17:38:41GenAI in Medical Affairs: Use Cases

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

September 26, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

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https://medicalaffairs.org/wp-content/uploads/2023/09/Digital-First-Changing.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-26 13:32:362025-07-10 09:25:47Digital First Scientific Communications – Generative AI: Changing the future of MedComms
Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

September 13, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, External Education, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-EE-Webinar-091323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-13 14:32:112024-04-12 12:50:26Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, Position Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/08/Optimize-your-Field-Medical-Team-for-the-Omnichannel-World.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562025-07-17 14:03:56Optimize your Field Medical Team for the OmniChannel World

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Modular-Content-in-Medical-Affairs-The-Foundation-of-Omnichannel-Engagement.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182025-07-17 14:06:31Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

August 22, 2023/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.

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https://medicalaffairs.org/wp-content/uploads/2023/08/emerging-issues.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-22 09:42:332025-07-10 09:30:17Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/04/Digital-First-scientific-Comms.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-15 07:14:562025-07-10 09:33:21Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

August 8, 2023/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Digital-First-scientific-Comms-omnichannel.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-08 07:11:172025-07-10 09:51:10Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs
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