The Art and Science of Journal Selection
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
The Evolving use of Social Media in Medical Affairs
This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
Field Medical Stakeholders: Episode 18 — Market Development
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.
Web Portals for a Successful Launch: Value, Approach, and Options
This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.
Scientific Communication Platforms for Thought Leader Discovery and Engagement
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
Field Medical Stakeholders: Episode 17 — Marketing
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.
Best Practices for Medical Science Liaisons: APPA, IFAPP, MAPS and MSLS
This position paper is intended outline the roles and responsibilities expected of an MSL and provide clarity on the juxtaposition of MSLs and Sales representatives (SRs) when it comes to scientific exchange versus promotional messaging.
Natural Language Processing for Medical Insights
MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.
Expanding Capabilities in Medical Information
This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.
Online Discoverability of Publications: The Role of Search Engine Optimization
This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.