How Medical Affairs Engages with two Types of Digital Opinion Leaders
This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.
This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.
Even as the industry is cautiously returning to face-to-face meetings, it is becoming increasingly clear that virtual meetings will continue to play a crucial role in how Medical Affairs teams interact with their customers. However, if we have learned anything from the past 2 years, it’s that the one-size-fits-all virtual meeting approach does, in fact, not fit many people at all.
In this webinar, we will explore how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.
Among many other things, you will learn about different ways that virtual meetings, programs, and events can be customized; the benefits of leveraging a variety of virtual tools on customer engagement and interactivity; and what other factors can help make or break your virtual meeting strategy.
Featuring expert industry speakers from the US and Canada, viewers will be inspired to re-think their current approach to virtual meetings and feel empowered to try new tools in order to optimize customer relationships.
This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.
This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.
A diverse discussion between an MSL, a Medical Field Excellence Leader, and a Solution Provider on an aligned partnership to supercharge scientific exchange.
• Discuss the power of the empowered MSL by sharing fresh and modern view-points
• Identify new field excellence standards to enable stronger collaboration within Medical Affairs to supercharge scientific exchange
In July, MAPS partnered with APPA Australia , IFAPP Academy and the Medical Science Liaison Society to produce a joint position paper on the role of Medical Science Liaisons in the pharmaceutical industry. September 1st, we hosted a discussion with some of the paper authors to discuss consensus on best practices.
In part two of that first discussion, you'll hear from more of the authors on:
HCP engagement on social media continues to grow and with it the need to proactively identify and seize new opportunities under this new engagement paradigm.
Hear from a panel of social media and medical communications experts as they discuss, with real-world examples, the evolving trends and models for pharma and biotech medical communications to effectively facilitate compliant HCPs social media engagement.
This MAPS podcast details potential areas for compliant collaboration by MSLs with Academic Drug Developers.
This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.
In the absence of in-person engagements, MSL teams have been inundated with data. In order to map out their HCP journey and customize their engagements, they need to extract insights from multiple private data sources such as scientific congress reports, advisory board meeting reports, collective insights from team members, medical inquiries, etc. Combining these private data insights with public data sources such as PubMed and Clinicaltrials.gov can seem overwhelming, but also promises a 360˚ view of target HCPs. One way to accomplish this data synthesis at scale and in real-time is through machine-learning. This webinar details features of machine-learning platforms that provide usability and reduce the barrier to adoption of these new technologies.
Webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.
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