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Innovate Roundtable- sermo

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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https://medicalaffairs.org/wp-content/uploads/2025/05/Innovate-Roundtable-sermo.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 13:47:482025-05-14 09:12:41Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-04-30 10:58:48Digital Opinion Leaders and HCP Influence Mapping
Embracing Omnichannel Engagement in Medical Affairs

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Integrated Scientific Comms Plan & Pubs, MAPS Members Only, ACCESS, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Jalene Kaiser

This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/Embracing-Omnichannel-Engagement.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-03-07 10:35:58Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement
CE&SC-ExternalScientificengagement

Customer Engagement & Scientific Communications Standards & Guidance and Templates

February 7, 2025/in ACCESS, MAPS Members Only, Competency, SEARCH BY TYPE, External Scientific Engagement, Standards & Guidance and Templates, Content Hub, Featured/by Jalene Kaiser

This resource, created with senior Medical Affairs professionals, offers guidance, practical tools, and recommendations to support Field Medical in planning, executing, and evaluating the value and impact of their scientific engagements.

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https://medicalaffairs.org/wp-content/uploads/2025/02/CESC-External-Scientific-Engagement.png 602 1584 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-07 08:00:002025-05-09 14:59:01Customer Engagement & Scientific Communications Standards & Guidance and Templates
The Future of Field Medical Affairs Productivity

The Future of Field Medical Affairs Productivity

June 17, 2024/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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https://medicalaffairs.org/wp-content/uploads/2024/06/On-Demand-WordPress-ZS-061424.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172024-09-18 07:25:54The Future of Field Medical Affairs Productivity
Medical Congresses: Optimizing Your Most Strategic Investment

Medical Congresses: Optimizing Your Most Strategic Investment

June 11, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Podcast-WordPress-Veeva-061024.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-11 06:49:562024-06-28 07:37:20Medical Congresses: Optimizing Your Most Strategic Investment
Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Alucio-051724.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102024-06-28 07:15:32Modernizing Scientific Storytelling for Deeper Field Medical Engagement
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Podcast-WordPress-Veeva-102723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-31 13:03:142023-12-08 08:08:01Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/08/Field-Medical-White-paper-2.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562024-05-11 09:39:45Optimize your Field Medical Team for the OmniChannel World

Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

August 3, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations, Medical Strategy & Launch Excellence/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS Director, Mary Alice Dwyer, speaks with amir Shamim Choudry, Executive Medical Director at Sage Therapeutics, about the Single Point of Contact Model for Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/08/aamir-ma-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-03 11:57:592024-04-26 12:05:23Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs
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