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White Paper: Identify Intelligent Communication Strategies in Healthcare through Social Media

November 9, 2023/in Partner Circle, Partner Circle Publications/by Maria Giordano

This White Paper ranks social media platforms, demonstrates how life science companies are adapting to the digital world, defines the digital opinion leader and how to find one, and provides 4 key takeaways that you can start implementing right away.

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https://medicalaffairs.org/wp-content/uploads/2023/05/IdentifyDOLs-banner.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-09 01:25:392023-12-18 14:06:25White Paper: Identify Intelligent Communication Strategies in Healthcare through Social Media

GenAI in Medical Affairs: Use Cases

September 27, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Partner Circle Publications/by Maria Giordano

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS’ Vision for Generative Artificial Intelligence in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Use-Case-Series-cover-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 16:34:092025-07-25 16:15:10GenAI in Medical Affairs: Use Cases

Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

September 21, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

This article summarizes CRA’s roundtable discussion with Medical Affairs leaders in Lisbon, which focused on transitioning Medical Affairs to a function that is co-leading strategically the clinical development and commercialization efforts.

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https://medicalaffairs.org/wp-content/uploads/2023/09/37.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-21 10:18:182025-07-25 16:15:20Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

Insights Management for Medical Affairs: A Guide to Operational Excellence

August 30, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

In this Within3 White Paper, learn how your team can work toward operational excellence for Medical Affairs, despite ever-shifting roles.

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https://medicalaffairs.org/wp-content/uploads/2023/08/banner-september-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-08-30 08:26:532025-07-25 16:15:35Insights Management for Medical Affairs: A Guide to Operational Excellence

The Role of Digital Tools in Medical Affairs

August 3, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

How can the Medical Affairs function overcome critical pain points with digital and AI tools?

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https://medicalaffairs.org/wp-content/uploads/2023/08/Altmetric-WP-cover-082023.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-08-03 14:23:222025-07-25 16:15:51The Role of Digital Tools in Medical Affairs

Share of Voice: The Complete Picture

June 29, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

With the advent of the digital age, Share of Voice has come to mean more than just numbers. Learn how to accurately measure Share of Voice in a digital age.

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https://medicalaffairs.org/wp-content/uploads/2023/06/cover-share-of-voice-report-2023-ungated.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-06-29 11:42:002025-07-25 16:16:07Share of Voice: The Complete Picture

The Evolving Role of AI-powered Solutions in Medical Affairs

June 22, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

To better understand MAPS members’ perspectives on AI, Open Health recently convened a panel discussion on the future of data, AI, and analytics in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-12.37.16-PM.jpeg 702 1872 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-06-22 06:01:002025-07-25 16:16:29The Evolving Role of AI-powered Solutions in Medical Affairs
Beyond KPIs: Measuring Impact Through Data-Driven Strategies

Beyond KPIs: Measuring Impact Through Data-Driven Strategies

June 12, 2023/in Competency, Strategy, Webinars, Value & Impact, Partner Circle Publications/by [email protected]

In this webinar, we will discuss the historical perspective on value in Medical Affairs, as well as strategies to measure and demonstrate impact in an evolving pharmaceutical environment. Join us to learn more about how data-driven strategies can help you gain a better understanding of your Medical Affairs activities and provide insights into areas of opportunity

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-H1-June-9.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-12 06:14:072024-04-12 12:33:45Beyond KPIs: Measuring Impact Through Data-Driven Strategies

White Paper: Is it Time to Assess and Realign the Focus for Medical Affairs?

June 5, 2023/in Partner Circle, Partner Circle Publications/by Maria Giordano

In this white paper, Triducive asks: Where is MA now? How are we progressing? Which areas may need the greatest additional effort/support?

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https://medicalaffairs.org/wp-content/uploads/2023/05/banner-Whitepaper_Realign_Focus_For_Medical_Affairs_Final.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-06-05 12:01:362023-07-05 14:35:32White Paper: Is it Time to Assess and Realign the Focus for Medical Affairs?
Secrets of Effective Medical Affairs Leadership for Launch Success

Secrets of Effective Medical Affairs Leadership for Launch Success

June 2, 2023/in Strategy, Competency, Launch Excellence, Partner Circle Publications/by [email protected]

This webinar examines, based on the prevailing pre-launch situation, the strategic focus areas for Medical Affairs teams to consider during launch preparation and discuss approaches to achieve excellence across key activities.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Pharmaspectra-June-2.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-02 15:01:442024-04-12 10:48:41Secrets of Effective Medical Affairs Leadership for Launch Success
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