Secrets of Effective Medical Affairs Leadership for Launch Success

Secrets of Effective Medical Affairs Leadership for Launch Success

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Secrets of Effective Medical Affairs Leadership for Launch Success

Objectives:

Medical Affairs plays a critical strategic role in product launches, through scientific knowledge, clinical expertise and cross-functional collaboration. Comprehensive research of international product launches, with an objective set of criteria, has shown that less than 10% of recent launches were excellent. This research has also revealed that two key dimensions, unmet need and product differentiation, have the highest influence on launch success, and enabled the definition of four clear launch archetypes. The launch archetypes help to identify critical success factors (CSFs) to develop the most effective launch strategy, and facilitate launch planning. The CSFs also highlight the key areas where Medical Affairs can make the highest strategic impact to support product success and improve patient outcomes.

Through review of launch archetypes, product launch case studies and MAPS launch excellence guidelines, this webinar will examine, based on the prevailing pre-launch situation, the strategic focus areas for Medical Affairs teams to consider during launch preparation and discuss approaches to achieve excellence across key activities.

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ChatGPT & Beyond - Hype vs Reality: Results from first-hand experiences in Medical Affairs

ChatGPT & Beyond – Hype vs Reality: Results from first-hand experiences in Medical Affairs

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ChatGPT & Beyond - Hype vs Reality: Results from first-hand experiences in Medical Affairs

Objectives:

The session will focus on results from first hand experiences in Chat GPT and other Large Language Models (LLMs), themes will include:

  1. Understanding and applying large language models (LLMs), including Generative Pre-Trained Transformers (GPT)
  2. Discussing learnings from first-hand experiences of generative AI for Medical Affairs
  3. Insights and best practices for keeping up-to-date with new arrivals
  4. Challenges with generative AI and identify emerging areas of expertise (e.g: prompt engineering).

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The Complete Guide to a Better Congress Experience

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Medical congresses are crucial for keeping up with the latest life science industry standards and best practices – but planning is time-consuming and manual. What’s the alternative for better medical congress planning? Get the complete guide to congress planning.

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Case Study: How A Global Pharma Company Targeted a KOL Engagement Strategy Specific to Rheumatology

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This case study is useful for anyone working to anticipate market access issues and develop plans for launching new drugs in key markets.

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The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

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The Future is Here: Leveraging Insights, Data, and Technology to Inform Decision-Making and Strategy

Objectives:

With the vast amount of data available today, Medical Affairs organizations are tasked with continuously enhancing their ability to gather, analyze and derive insights from various data sources. Information is compounding at an increasingly faster pace and, if harnessed effectively, can allow Medical Affairs executives to make insight-driven decisions that drive company-wide strategy. This presentation will focus on:

  • • Moving the needle from data rich to data savvy: Extracting meaningful, actionable insights from raw data and leveraging technologies
  • • Successfully communicating insights and leveraging them to aid in decision-making
  • • Integrating insights earlier in the development cycle

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Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

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In this episode, Ariel Katz, co-Founder and CEO of H1, provides a more linear and streamlined vision for how Medical Affairs can impact patient outcomes — and how to measure the results of our actions.

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Overcoming Compliance Concerns And Barriers To Patient Engagement

Overcoming Compliance Concerns And Barriers To Patient Engagement

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Overcoming Compliance Concerns And Barriers To Patient Engagement

Objectives:

This session will 1) Discuss why patient inclusion is important for Medical Affairs Professionals 2) Look at processes and potential barriers to inclusion of the patient perspective in Medical Affairs deliverables and development of clinical trial protocols; 3) Provide you with the resources to successfully establish a compliant process for patient engagement; and 4) will ultimately provide insights on how to work with patients in a compliant manner.

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Accelerating Innovation with New Metrics, Learners and Leaders

Accelerating Innovation with New Metrics, Learners and Leaders

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Accelerating Innovation with New Metrics, Learners and Leaders

Objectives:

The volume of published Medical Information is doubling every 70-75 days and Medical Affairs teams tasked with disseminating and generating new evidence are facing more channels and sources of competition to reach and educate health care providers than ever before. This expert panel discussion will showcase innovative applications of internal performance management platforms such as the Medical Productivity Index (MPI) and external events, namely the 2022 Medical Affairs Innovation Olympics in pharma that illustrate examples of more continuous, real time feedback on performance, new data science analytics driven analysis of performance, more even distribution of accountability, and increased resources to accelerate learning and development. In addition, the webinar will explore both pharma and diagnostics strategies to explain how innovative performance management approaches translate into improved healthcare access and outcomes by analyzing patient and provider level data across internal functions and external institutions.

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Data-Empowered

Data-Empowered Conference Prep and Planning for MA

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In today’s episode, we speak with Chris Medieros about how to maximize your organization’s presence and impact at congresses.

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Medical Affairs Contribution to an Integrated Omnichannel Strategy: Let’s Get Started

Medical Affairs Contribution to an Integrated Omnichannel Strategy: Let’s Get Started

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Medical Affairs Contribution to an Integrated Omnichannel Strategy: Let’s Get Started

Objectives:

In this discussion, panelists will share their insights on omnichannel considerations in Medical Affairs.

The discussion will cover:

  1. A brief overview of omnichannel in Medical Affairs
  2. And the critical components to achieving excellence in an omnichannel approach

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