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Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, Partner Circle, SEARCH BY TYPE, Value & Impact, Content Hub, Partner Circle Publications/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/04/whitepaper_Veeva-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 17:31:232025-06-06 09:37:23Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping
Innovate Roundtable - Optimizing Launch Insights Strategy

Optimizing launch insights strategy

April 17, 2025/in Strategy, Overview & Vision, Competency, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Optimizing-Launch-Insights.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-17 12:24:522025-05-16 13:55:25Optimizing launch insights strategy

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data

Digitizing Your SCP: A Modular Approach to Medical Content

February 18, 2025/in Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach?

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https://medicalaffairs.org/wp-content/uploads/2023/04/Veeva-article-Feb-2025.png 602 1584 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-02-18 15:13:512025-04-30 16:05:54Digitizing Your SCP: A Modular Approach to Medical Content

Creating Cohesive Field Medical Strategies with Advanced Data Insights

December 1, 2024/in Competency, Strategy, Insights, Partner Circle Publications/by Luke Traeger

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

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https://medicalaffairs.org/wp-content/uploads/2024/11/H1-Sponsored-Innovate-Dec-2024.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-12-01 15:59:412025-01-23 10:19:25Creating Cohesive Field Medical Strategies with Advanced Data Insights

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142024-12-03 14:27:15The Changing Landscape of Journal Performance Measurement

Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in ACCESS, Career Development, Partner Circle, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, Leadership & Management Skills, Partner Circle Publications/by Luke Traeger
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https://medicalaffairs.org/wp-content/uploads/2024/10/Veeva-Whitepaper-Cover-Image.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-23 09:58:442025-06-06 09:37:19Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572024-08-06 12:21:39Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
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