The Role of Technology in Enhancing the Value of Medical Affairs
This article is a summary of BGB Group’s 2025 Roundtable in London and outlines how Medical Affairs can lead digital transformation by leveraging AI and integrated tools, while addressing data, security, and adoption challenges to enhance strategic impact.
Optimizing Publication Planning for Impact: Harnessing Key Signals and AI for Smarter Journal Selection
This article explores how AI and signal integration can modernize publication planning, enable more strategic journal selection, and enhance publication impact.
Beyond the Prescriber: The Importance of Broadening Medical Affairs Engagement
As healthcare continues to evolve, broadening Medical Affairs engagement from prescribers to the full ecosystem of healthcare partners is no longer optional, but essential for treatment success.
