Partner Circle Publications Archives - Medical Affairs Professional Society

The Mission to Humanise Healthcare

August 5, 2025/in Innovate Articles, Partner Circle Publications/by Jalene Kaiser

AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

July 17, 2025/in Partner Circle Publications/by Jalene Kaiser

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Succeed and Share: the Medical Affairs Launch Imperative

June 18, 2025/in Competency, Strategy, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Launch Excellence, Innovate Articles, Partner Circle Publications, Medical Strategy & Launch Excellence/by Jalene Kaiser

How to Use RWD to Measure the Clinical Impact of Medical Strategies

June 17, 2025/in Competency, Strategy, Insights, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Innovate Articles, Insights Process, Partner Circle Publications/by Jalene Kaiser

Social Media Listening for Advanced Pharma Intelligence

May 30, 2025/in ACCESS, Position Papers, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Partner Circle Publications/by Jalene Kaiser

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in Strategy, Partner Circle, SEARCH BY TYPE, White Papers, Value & Impact, Partner Circle Publications/by Jalene Kaiser

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

Optimizing launch insights strategy

April 17, 2025/in Overview & Vision, Competency, Strategy, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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