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Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Cover-MAPS-Executive-Vision-Article-3.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-06 19:00:242024-04-25 12:23:18Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society
Charlotte CMO featured 2

MAPS Appoints Charlotte Kremer, MD, MBA, as Chief Medical Officer

November 3, 2023/in Competency, ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

“I see Medical Affairs co-leading the pharmaceutical and MedTech industries into a new era of patient-centered evidence generation and communication in a valued-based world,” Kremer says.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Charlotte-CMO-featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-03 10:23:152023-12-07 18:36:52MAPS Appoints Charlotte Kremer, MD, MBA, as Chief Medical Officer
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Podcasts, Health Equity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Podcast-WordPress-Veeva-102723.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-31 13:03:142023-12-08 08:08:01Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
Amit Lalwani MAPA podcast

AI as a Catalyst for Cross-Functional Collaboration

October 26, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Amit-Lalwani-MAPA-podcast.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-26 11:20:272023-12-08 08:08:30AI as a Catalyst for Cross-Functional Collaboration
Gustavo Kesselring Announcement

MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

October 19, 2023/in Competency, ACCESS, Open Access, MAPS News & Updates, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan. 

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https://medicalaffairs.org/wp-content/uploads/2023/10/Gustavo-Kesselring-Announcement.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-19 14:38:512023-12-08 08:11:32MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in ACCESS, Competency, Strategy, MAPS Members Only, SEARCH BY TOPIC, Insights, White Papers, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/cover-The-Value-and-Strategic-Implementation-of-Insights-Management.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-02-05 12:08:48Identifying and Addressing “Pain Points” in the Insights Management Process

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Screenshot-2023-10-05-at-10.56.59-AM.png 253 979 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352024-04-25 12:26:21Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies
Digital First Scientific Communications: Generative AI: Changing the future of MedComms

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

September 26, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Podcasts, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

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https://medicalaffairs.org/wp-content/uploads/2023/09/Podcast-WordPress-DIGITAL-FAWG-PODCAST-AI-Podcast.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-26 13:32:362024-05-03 16:03:40Digital First Scientific Communications – Generative AI: Changing the future of MedComms
Optimize your Field Medical Team for the Omnichannel World

Optimize your Field Medical Team for the Omnichannel World

September 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, experts from the “Optimize your Field Medical Team for the Omnichannel World” workshop at the MAPS 2023 America’s Conference discuss the outcomes & insights of that workshop & how Field Medical can build skills & garner support to effectively implement omnichannel strategies.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Podcast-WordPress-OPEN-Health-090523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-05 15:13:472024-05-11 09:40:11Optimize your Field Medical Team for the Omnichannel World
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