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Generating better outcomes for patients through strategic planning

May 29, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Content Hub, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

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https://medicalaffairs.org/wp-content/uploads/2024/05/Altmetric-Innovate-Article-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-05-29 13:54:472024-07-31 17:41:35Generating better outcomes for patients through strategic planning
Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

May 28, 2024/in Competency, Healthcare Systems & Trends, ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Open Access, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we explore the origins of negative opinions of the pharmaceutical industry, and whether a for-profit model can support both innovation and the society’s best interests.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Atkinson-Book.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-05-28 06:01:572024-06-28 07:19:58Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths
Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Alucio-051724.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-05-21 07:22:102024-06-28 07:15:32Modernizing Scientific Storytelling for Deeper Field Medical Engagement
A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

May 7, 2024/in ACCESS, Competency, Career Development, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Talent Development, Leadership & Management, Elevate Podcasts, Foundational (Intro Level), Content Hub, Interviews & Opinions, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE, Mentorship/by MGluckle@MedicalAffairs.org

In this podcast, we speak with Jill Donahue, author of the recently published (free!) book, “A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders” about the individual and organizational benefits of discovering your purpose as an employee in the Life Sciences industry.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Excellerate-05062024.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-05-07 07:20:192024-05-11 09:17:33A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders
Emerging Trends in Continuing Medical Education (CME)

Emerging Trends in Continuing Medical Education (CME)

April 16, 2024/in ACCESS, Competency, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-Wordpress-Wiley-041624.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-04-16 07:42:302024-04-16 07:42:38Emerging Trends in Continuing Medical Education (CME)
Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.

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https://medicalaffairs.org/wp-content/uploads/2024/04/On-Demand-WordPress-Putnam-Webinar-041224.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-04-12 16:46:282024-05-03 13:57:47Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

The Top Trends Driving Agility in Commercial Compliance

April 9, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers, Compliance, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

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https://medicalaffairs.org/wp-content/uploads/2024/04/IQVIA-Top-Trends-White-Paper-2024.png 228 600 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-04-09 13:00:332025-06-06 13:45:49The Top Trends Driving Agility in Commercial Compliance
How Machine Learning Can Be Used to Understand Audiences

How Machine Learning Can Be Used to Understand Audiences

April 9, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we explore machine learning as a way to get information about an audience.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Podcast-WordPress-Digital-Science-040424-1.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-04-09 07:19:402024-05-11 09:04:21How Machine Learning Can Be Used to Understand Audiences
Medical Operations: Making the Strategy Work

Medical Operations: Making the Strategy Work

April 3, 2024/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Operational Excellence, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.

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https://medicalaffairs.org/wp-content/uploads/2024/04/On-Demand-WordPress-MedOps-Webinar-040324.png 321 845 MGluckle@MedicalAffairs.org https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png MGluckle@MedicalAffairs.org2024-04-03 15:33:052024-09-18 07:28:02Medical Operations: Making the Strategy Work

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Article-6-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482024-04-26 11:58:27Executive Vision: The Role of Medical Affairs in Achieving Health Equity
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