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Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, Position Papers, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/04/Optimize-your-Field-Medical-Team-for-the-Omnichannel-World.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562025-08-06 15:17:14Optimize your Field Medical Team for the OmniChannel World

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Modular-Content-in-Medical-Affairs-The-Foundation-of-Omnichannel-Engagement.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182025-08-06 14:52:14Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Executive-Vision-The-Role-of-Medical-Affairs-in-Improving-Patient-Outcomes-with-Real-World-Evidence.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002025-08-06 14:43:18Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
Benchmark - 2023 Medical Affairs Metrics June 16

2023 Medical Affairs Metrics Benchmark

June 16, 2023/in Competency, Strategy, SEARCH BY TYPE, Benchmark Reports, Value & Impact, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

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https://medicalaffairs.org/wp-content/uploads/2023/06/02_June-16-2024.png 883 2324 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-16 08:52:112025-08-07 16:13:512023 Medical Affairs Metrics Benchmark

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

June 7, 2023/in Competency, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Transforming-Evidence-Generation-with-Data-Visualization-New-Approaches-for-Medical-Affairs.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 10:29:442025-08-08 15:05:05Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

The Mission, Value, and Roles of Medical Affairs in MedTech

March 21, 2023/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper draws on the expertise of 10 senior Medical Affairs leaders across diverse global organizations to describe the role of Medical Affairs in ensuring the MedTech industry meets the challenges of high-quality evidence, objective measures, changes in the healthcare landscape, and more.

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https://medicalaffairs.org/wp-content/uploads/2023/04/The-Mission-Value-and-Roles-of-Medical-Affairs-in-MedTech.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-03-21 12:04:572025-08-06 14:40:15The Mission, Value, and Roles of Medical Affairs in MedTech
The value and strategic

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/04/veeva_valueandstrategy-scaled.png 973 2560 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-08-08 17:06:45The Value and Strategic Implementation of Insights Management

Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

November 2, 2022/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Harnessing-Cross-Industry-Collaboration-to-Navigate-the-Evolving-Field-Medical-Landscape.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-11-02 10:01:332025-08-08 14:44:17Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Medical-Affairs-Strategy-for-the-Launch-of-Innovative-Treatments-Targeting-Rare-Disease.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-08-06 13:43:42Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

The Future of Medical Affairs 2030

June 13, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.

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https://medicalaffairs.org/wp-content/uploads/2023/04/The-future-of-Medical-Affairs-2030-1.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-06-13 18:58:022025-08-06 13:08:05The Future of Medical Affairs 2030
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