White Papers Archives - Medical Affairs Professional Society

Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Value & Impact, Content Hub, White Papers/by Jalene Kaiser

Valuable relationships are a critical yet often overlooked enabler of medical impact, requiring structured planning, data-driven stakeholder selection, and clear metrics for measuring strength and trust. This white paper outlines a three-step approach—strategy setting, stakeholder selection, and relationship evaluation—to help Medical Affairs drive more meaningful scientific exchange and ultimately improve patient outcomes.

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Jalene Kaiser

This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.

Medical Governance and Compliance in the Pharmaceutical and MedTech Industries

January 23, 2025/in ACCESS, Competency, MAPS Members Only, Governance, Compliance & Risk Management Fundamentals, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, Compliance, Medical Governance & Compliance, Content Hub, White Papers, Content HUB Featured, Featured, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this White Paper is to guide Medical Affairs personnel on the key components of the legal, regulatory, and industry codes of practice requirements which are applicable to Medical Affairs in Pharma and Medical Devices industries, and how to identify and mitigate risks. This paper also includes company control frameworks for compliance with the requirements through policies, processes (usually captured in Standard Operating Procedures [SOPs]), systems, training, monitoring, and audit.

Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Career Development, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, White Papers, Partner Circle Publications, Leadership & Management Skills/by Luke Traeger

Dig into best practices for measuring the operational effectiveness of Medical Affairs teams, emphasizing the importance of establishing a strong foundation of data and metrics to demonstrate impact and value within pharmaceutical organizations.

Three “Generations” of Insights Implementation

September 10, 2024/in Strategy, MAPS Members Only, ACCESS, Competency, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one “age” fits the needs of all teams.)

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Digital, Content Hub, White Papers, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

The Future of External Education 2030

June 6, 2024/in ACCESS, Competency, Open Access, Medical Education of External Stakeholders, SEARCH BY TOPIC, Compliance, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, External Education, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

A position from MAPS on how Medical Affairs can optimize industry-led and independent Medical Education for maximum value and impact

The Top Trends Driving Agility in Commercial Compliance

April 9, 2024/in ACCESS, SEARCH BY TOPIC, Open Access, Compliance, White Papers, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in ACCESS, Competency, Strategy, MAPS Members Only, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

September 27, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, White Papers, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

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