Summary
The landscape of journal performance evaluation is changing, thanks to new technologies, platforms, and business models – all of which are transforming how papers gain visibility and Impact.
Now is an exciting moment to go beyond the confines of traditional citation-related metrics and to take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
The challenge of data-driven publication planning
If you’re in publications or communications planning in medical affairs, you know just how complex the publishing process can be.
Chances are that your biggest hurdle is pinpointing the perfect journal – one that not only reaches your intended audience but also amplifies your message and provides the scientific impact your high-quality research deserves.
But how can you be sure you’re making the best choice for your work and your field – and the best return on investment (ROI) for your time and money?
- Should you aim for the prestige of a top-tier general medical journal by meeting the rigorous publication requirements of NEJM, JAMA, or The Lancet? or…
- Would you gain the necessary impact via a specialty journal that focuses on your specific therapeutic area? Then…
- Should you prioritize Open Access? Paywall? Digital enhancements? Fast publishing turnaround? Then…
- Once published – how can you determine if your article is successful and achieving your strategic goals?
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Altmetric - Changing the Landscape
Referenced resources:
- https://pmc.ncbi.nlm.nih.gov/articles/PMC8212735/
- https://www.veeva.com/resources/closing-the-insights-gap-the-kol-perspective/
- https://www.veeva.com/medicalimpact/
- https://www.veeva.com/resources/measuring-the-impact-of-medical-affairs-determining-the-quality-and-actionability-of-insights/
- https://www.veeva.com/products/veeva-medical-insights/
- https://www.veeva.com/customer-stories/novo-nordisk-modernizing-the-insights-process-to-increase-medical-effectiveness/
- https://www.veeva.com/customer-stories/how-medical-insights-drive-strategic-launch-decisions/
