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Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

October 1, 2024/in Competency, Integrated Evidence Plan, Partner Circle, SEARCH BY TYPE, Evidence Generation, Elevate Podcasts, Partner Circle Publications/by [email protected]

Experts from Lumanity discuss cross-functional alignment of Integrated Evidence Generation Planning (IEGP) from perspectives of strategy, clinical/regulatory, commercial and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Podcasts-lumanity-integrated-evidence.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-01 11:36:082025-07-24 14:12:42Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Partner Circle, Insights, SEARCH BY TYPE, Webinars, Business Intelligence & Analytics, Digital Trends & Opportunities, Content Hub, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-07-24 14:18:38Leveraging diverse data sources for more impactful insights analysis

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Digital-First.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392025-07-10 09:14:36Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

Three “Generations” of Insights Implementation

September 10, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, White Papers/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2023/04/within3_generations-scaled.png 973 2560 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-10 07:15:002025-07-18 11:29:58Three “Generations” of Insights Implementation

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

September 3, 2024/in Competency, Integrated Evidence Plan, Partner Circle, SEARCH BY TYPE, Evidence Generation, Elevate Podcasts, Partner Circle Publications/by [email protected]

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating RWE and HEOR alongside traditional approaches when planning data generation activities to support new product registration, access, and use.

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https://medicalaffairs.org/wp-content/uploads/2024/09/podcasts-lumanity-integrated-ev.-gen.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-03 11:12:322025-07-24 14:29:24Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/what-a-nurse.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232025-07-10 09:12:02What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, Partner Circle, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-07-24 14:41:34Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

Maximizing the Impact of a Niche Publication

July 30, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Read more
https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-altmetric-Maximizing-the-Impact.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592025-07-24 14:41:24Maximizing the Impact of a Niche Publication

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Education-ROE.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042025-07-15 14:03:27From Education to ROE and Future Programming, CME Providers Are Doing More with Data

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

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https://medicalaffairs.org/wp-content/uploads/2024/07/podcasts-wiley-practical-tips.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-18 10:02:072025-07-24 14:43:34Practical Tips to Optimize the Impact of a Practice-Changing Publication
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