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Empowering Customer Engagement with Artificial Intelligence

March 29, 2022/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications, Uncategorized/by Medical Affairs

The real value of AI is reaped when complex data is transformed into clear, easy-to-understand recommendations that are surfaced at the point of execution.

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https://medicalaffairs.org/wp-content/uploads/2022/03/canva-image-IQVIA-white-paper.png 228 600 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-29 15:27:212025-07-25 16:23:59Empowering Customer Engagement with Artificial Intelligence

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, Position Papers, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2023/04/How-Can-Real-World-Evidence-Help-Medical-Affairs-Professionals.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-08-05 15:25:09How Can Real-World Evidence Help Medical Affairs Professionals?

Modern Insights Management: Q&A with Lance Hill, CEO of Within3

March 16, 2022/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Medical Affairs

MAPS speaks with Lance Hill about the opportunity for Medical Affairs organizations to modernize their operations in the pre-launch and launch phase by harnessing insights management technology.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Lance-Hill-Innovate-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-16 12:55:102025-07-25 16:24:29Modern Insights Management: Q&A with Lance Hill, CEO of Within3

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

March 14, 2022/in Competency, SEARCH BY TYPE, Talent Development, Leadership & Management, Innovate Articles/by Medical Affairs

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Leadership-Perspectives.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 19:12:302025-07-15 15:45:10Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/How-Digital-Thinking-Enables-Medical-Affairs-Strategy.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-08-08 14:25:08How Digital Thinking Enables Medical Affairs Strategy

Leadership Perspectives – Developing a Cross-Sector Career

February 24, 2022/in Competency, SEARCH BY TYPE, Talent Development, Leadership & Management, Innovate Articles/by Medical Affairs

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Leadership-Perspectives-developing.png 602 1584 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-24 12:01:372025-07-15 15:49:11Leadership Perspectives – Developing a Cross-Sector Career

Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

February 8, 2022/in Competency, Talent Development, SEARCH BY TYPE, Leadership & Management, Innovate Articles/by Medical Affairs

In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Leadership-Perspectives-Preparing-the-next-gen.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-08 15:01:352025-07-15 15:51:39Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

Real World Evidence Applications and How it Can Change Medicine and Biopharma

February 7, 2022/in Competency, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Elevate Podcasts/by Medical Affairs

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Real-World-Evidence-Applications.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-07 12:44:212025-07-11 13:08:21Real World Evidence Applications and How it Can Change Medicine and Biopharma

Integrated Medical Communications Strategy and Plan

February 1, 2022/in Integrated Scientific Comms Plan & Pubs, Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Integrated-Medical-Communications-Strategy-and-Plan.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-08-05 15:14:52Integrated Medical Communications Strategy and Plan

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022/in Competency, Strategy, Insights, SEARCH BY TYPE, Webinars/by Medical Affairs

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

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https://medicalaffairs.org/wp-content/uploads/2022/01/January26-webinar.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-26 01:29:242025-08-14 17:19:10Harnessing Medical Insights to Drive Cross-Functional Strategic Impact
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