Optimizing Early-Stage Product Development: Is it ever “Too Early” for Medical Affairs Involvement in Strategic Planning?
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
Objective Measurement of Medical Affairs Impact on Strategic Imperatives with Share of Scientific Voice
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
10 Reasons Digital Strategies Fail & How to Help Them Succeed
10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.
What to Consider When Developing Publication-Related Summaries to Support Field Medical
The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.
Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.
Integrated, Centralized and Decentralized Models of Digital Structure for Medical Affairs
This article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.
Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape
Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.
An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.
How Digital Thinking Enables Medical Affairs Strategy
Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.