Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

/in , , , , , , , , , , /by

Objectives:

In this webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach. We will take a step-by-step look at how to:

· Integrate medical and CX strategy

· Leverage data to fuel audience segmentation and targeting

· Build a scientific customer journey

· Create tailored content using an effective content strategy

· Prioritize and deploy a relevant channel mix

· Optimize your approach through measurement, reporting, and insight generation

This webinar is appropriate for companies along the spectrum of omnichannel maturity.  We will discuss how to leverage a crawl-walk-run approach, taking the next best step wherever you are.

Access Options

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

/in , , , , , , , , , , , , /by

Objectives:

  • Understand the Clinical Impact of MCED Testing: Gain insights into how the Falcon Registry RWE study evaluates Multi-Cancer Early Detection (MCED) testing's effectiveness across diverse patient populations and its potential to improve early cancer detection and patient outcomes.
  • Explore the Use of Real-World Data (RWD) and Advanced Prospective Data Generation: Learn about the innovative methodologies used to leverage real-world data and advanced prospective data collection technologies to support evidence generation in MCED testing.
  • Identify Strategies for Regulatory Collaboration: Gain insights into collaborative approaches between OM1 and Exact Sciences to align with regulatory expectations, aiming to advance MCED technology approvals and ensure compliance in global cancer detection initiatives and Real-world data submissions.

Access Options

External Ed SandG Featured

External Education Standards & Guidance and Templates

/in , , , , , , , , , , /by

External Ed SandG Featured

Objectives:

This S&G is intended to provide a common understanding of the framework in which External Education, led by Medical Affairs, ultimately benefits patients. The intent is to provide guidance and recommendations to Medical Affairs professionals and offer practical tools for planning, executing, and evaluating external education activities and funding determinations.

This Standard and Guidance is intended to inform learners about the Evidence Generation function, strategic direction, and operations across multiple geographies.

Access Options

Top 10 Most Interesting Publications of 2024

/in , , , , , , , , , , , , , , /by

Altmetric’s top 10 most interesting publications of 2024

Read more
Wiley Survey Featured

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

/in , , , , , , , , , , , , /by

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

Read more
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

/in , , , , , , , , , , , /by

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

Read more

Insights Forum: Omnichannel insights- Driving engagement strategy

/in , , , , /by

Objectives:

Join us for a webinar that connects traditional medical insights with the innovative world of omnichannel strategies. This session is for professionals familiar with traditional medical insights, eager to see how omnichannel approaches and insights can inform medical engagement strategies

Access Options

Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

/in , , , , , , , , , , , , , , , /by

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

Read more

Creating Cohesive Field Medical Strategies with Advanced Data Insights

/in , , , , , , , , , , /by

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

Read more

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

/in , , , , , , , , , , , , , , /by

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

Read more

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2025 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Subscribe to MAPS event and resource updates
MAPS Program Support Services
Policies and Positions