Modernizing Scientific Storytelling for Deeper Field Medical Engagement
In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.
Emerging Trends in Continuing Medical Education (CME)
In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.
Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs
This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.
The Top Trends Driving Agility in Commercial Compliance
The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.
How Machine Learning Can be used to Understand Audiences
In this podcast, we explore machine learning as a way to get information about an audience.
Medical Operations: Making the Strategy Work
This webinar delves into the critical aspects of how medical operations are instrumental in realizing overall medical strategy.
Executive Vision: The Role of Medical Affairs in Achieving Health Equity
Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.
Omnichannel integration in Medical Affairs: from aspiration to reality
Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.
Implementation Science: A Catalyst for Advancing Healthcare
This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.