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Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

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https://medicalaffairs.org/wp-content/uploads/2022/03/NOLA-MedInfo-Podcast.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 14:06:082023-11-13 08:44:53Developing and Executing an Integrated Medical Communications Strategy and Plan
Leadership Perspectives Cross Sector Career

Leadership Perspectives – Developing a Cross-Sector Career

February 24, 2022/in Competency, ACCESS, Career Development, Talent Development, Open Access, Career Resources Articles, Leadership & Management, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this final article in the Leadership Perspectives series, John Pracyk interviews J&J leaders to explore a bold vision of career development that entails moving across sectors; namely, crossing over between Pharmaceuticals, Medical Devices, Vision, and Consumer Health.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-24-at-10.51.18-AM.png 1140 2296 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-24 12:01:372023-11-13 08:46:13Leadership Perspectives – Developing a Cross-Sector Career
Pracyk Chief Medical Officers Featured

Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers

February 8, 2022/in ACCESS, Competency, Talent Development, Open Access, Leadership & Management, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In conversation with John Pracyk, MD, PhD, MBA, Medical Affairs leaders from Johnson & Johnson describe best practices to prepare our next generation of Chief Medical Officers.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-08-at-1.51.53-PM.png 1134 2286 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-08 15:01:352023-11-13 08:47:30Leadership Perspectives – Preparing the Next Generation of Chief Medical Officers
John Pracyk Leadership Perspective 7

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

January 25, 2022/in Overview & Vision, ACCESS, Competency, Strategy, Career Development, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Screen-Shot-2022-01-25-at-1.16.41-PM.png 1138 2298 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-25 14:26:482023-11-13 08:49:09Leadership Perspectives – Medical Affairs as a Strategic Business Partner

An Introduction to Medical Affairs

November 22, 2021/in ACCESS, MAPS Members Only, Competency, Strategy, Overview & Vision, Foundational (Intro Level), Content Hub, Content HUB Featured, E-Learning Courses, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

After completing this module, you will be better able to:
Articulate the roles Medical Affairs plays in the healthcare industry
Gain an understanding for the common functions and key skills in Medical Affairs
Describe the Foundational Pillars of Medical Affairs and their purpose

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https://medicalaffairs.org/wp-content/uploads/2022/12/intro-to-MA-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-22 12:17:452025-03-14 11:45:36An Introduction to Medical Affairs

The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders

November 17, 2021/in Competency, Strategy, Overview & Vision, ACCESS, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

MAPS speaks with Medical Strategy FAWG co-leads Becky Harmon and Simon Kyaga about the emerging strategic opportunities for Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/11/MedStrat-FAWG-profile-featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-11-17 11:16:122023-11-13 08:55:24The Strategic Role of Medical Affairs: A Conversation with MAPS MedStrat Focus Area Working Group Leaders

Evolving Role for Medical Affairs in Biopharmaceutical and MedTech Product Launch Requires New Skills, New Thinking

August 18, 2021/in ACCESS, Competency, Strategy, Overview & Vision, Open Access, Innovate Articles, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.

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https://medicalaffairs.org/wp-content/uploads/2021/08/LE-MC-Innovate-1-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-08-18 09:35:002023-11-13 09:10:38Evolving Role for Medical Affairs in Biopharmaceutical and MedTech Product Launch Requires New Skills, New Thinking
4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

4 Habits to Optimize the Impact & the Value of Medical Affairs

April 30, 2021/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Webinars, Value & Impact, Content Hub, Partner Circle Publications, Medical Strategy & Launch Excellence/by Medical Affairs

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

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https://medicalaffairs.org/wp-content/uploads/2021/04/Copy-of-LinkedIn-Webinar-Images-3.18.2021.png 628 1200 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-30 10:00:502024-05-31 11:25:214 Habits to Optimize the Impact & the Value of Medical Affairs

Launch Excellence Best Practices for Medical Affairs

February 19, 2021/in Competency, Strategy, ACCESS, MAPS Members Only, Launch Excellence, Content Hub, Content HUB Featured, E-Learning Courses, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this module you will: review the changing role of Medical Affairs and how it has become a strong strategic partner in product launch excellence (LE); gain insights into the components of LE; identify processes, systems, and tools to support LE; utilize templates to support LE planning.

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https://medicalaffairs.org/wp-content/uploads/2022/12/LE-Best-Practices-for-MA-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-02-19 14:15:112023-11-13 09:49:23Launch Excellence Best Practices for Medical Affairs

Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs

January 21, 2021/in MAPS Members Only, Competency, Strategy, ACCESS, Webinars, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions

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https://medicalaffairs.org/wp-content/uploads/2020/07/Measuring-Impact-OD-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-01-21 12:11:062024-03-14 14:46:45Communicating the Value and Measuring Impact of Medical Affairs Functions – Medical Dashboards and KPIs
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