Mastering Cross-Functional Collaboration for Launch Success
In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.
Omnichannel Insights – Driving Engagement Strategy
Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.
Optimizing launch insights strategy
Pharma launch plans often overlook a critical driver of success: a formal insights strategy.
The Kardashian Effect: How Celebrity Culture Influences Research Trends
In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.
Understanding the Benefits of the Foundations in Medical Affairs Program
Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy
In this webinar, we will share how to realize the potential of insights starts with a focus on strategy
Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.