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Altmetric Kardashian Featured

The Kardashian Effect: How Celebrity Culture Influences Research Trends

March 25, 2025/in Competency, Strategy, Insights, SEARCH BY TYPE, Elevate Podcasts/by [email protected]

In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Altmetric-Kardashian-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-03-25 07:25:002025-06-13 09:48:51The Kardashian Effect: How Celebrity Culture Influences Research Trends

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data

Standards & Guidance: Medical Strategic Plan

March 13, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Strategy, Medical Strategic Plan, SEARCH BY TYPE, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/03/medstratplan.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-13 11:17:232025-06-05 13:13:23Standards & Guidance: Medical Strategic Plan
Foundations in Medical Affairs Certificate Program

Understanding the Benefits of the Foundations in Medical Affairs Program

March 12, 2025/in Competency, Strategy, Partner Circle, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, E-Learning Courses, Featured/by Jalene Kaiser

Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Craig_Learning-Journey-Graphics_3_6_25_REV.jpg 752 1724 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-12 09:07:002025-06-24 14:01:59Understanding the Benefits of the Foundations in Medical Affairs Program

The Role of Medical Affairs in Lifecycle Management

March 6, 2025/in Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategic Plan, Open Access, Content Hub, Content HUB Featured, Other, Featured, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).

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https://medicalaffairs.org/wp-content/uploads/2025/03/SLCIPP-paper.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-06 09:02:182025-04-11 12:47:23The Role of Medical Affairs in Lifecycle Management

Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

February 21, 2025/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share how to realize the potential of insights starts with a focus on strategy

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-Course-no-date.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-21 08:44:312025-03-03 15:28:57Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

February 19, 2025/in Competency, Strategy, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact/by Jalene Kaiser

In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.

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https://medicalaffairs.org/wp-content/uploads/2025/03/March-11-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-19 09:45:572025-06-25 09:19:01Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact

Standards & Guidance: Operational Excellence

January 31, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Strategy, SEARCH BY TYPE, Operational Excellence, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/01/Operationalexcellencestrat.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-31 09:37:372025-06-05 13:14:44Standards & Guidance: Operational Excellence

Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

January 24, 2025/in Competency, Strategy, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact/by Jalene Kaiser

In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.

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https://medicalaffairs.org/wp-content/uploads/2025/01/january24-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 16:19:072025-06-25 14:17:51Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

Standards & Guidance: Value & Impact

January 24, 2025/in ACCESS, MAPS Members Only, Standards & Guidance and Templates, Competency, Strategy, SEARCH BY TYPE, Value & Impact, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Value-Impact.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 09:00:002025-06-05 13:14:59Standards & Guidance: Value & Impact
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