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Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL - HCP interactions

Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL – HCP interactions

May 3, 2021/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This Q&A describes Amgen Europe HCP preference survey results and wider changes in the way MSLs will work with their HCP peers as we emerge from the pandemic.

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https://medicalaffairs.org/wp-content/uploads/2021/05/Isma-Survey-2-featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-05-03 09:05:392024-04-26 11:43:06Isma Benattia, Vice President of Amgen Europe Medical Affairs, on the future of MSL – HCP interactions
4 Habits to Optimize the Impact & the Value of Medical Affairs (MedEvoke PC Webinar)

4 Habits to Optimize the Impact & the Value of Medical Affairs

April 30, 2021/in Competency, Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, Partner Circle Publications, Medical Strategy & Launch Excellence/by Medical Affairs

The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community

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https://medicalaffairs.org/wp-content/uploads/2021/04/Copy-of-LinkedIn-Webinar-Images-3.18.2021.png 628 1200 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-30 10:00:502024-05-31 11:25:214 Habits to Optimize the Impact & the Value of Medical Affairs
Patient Centricity

Partnering With Patients In Asia Pacific

April 28, 2021/in Competency, Open Access, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub/by Medical Affairs

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

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https://medicalaffairs.org/wp-content/uploads/2021/04/1e60f59b-d6e4-40e2-b2b5-c38ce4e43f53.png 180 180 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-28 22:30:482024-05-11 09:12:50Partnering With Patients In Asia Pacific
Amgen Survey 2 Featured

A Year with COVID-19: Scientific Engagements Pulse Check

April 28, 2021/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, White Papers, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This paper describes survey results from Amgen JAPAC Medical Affairs examining the current state in early 2021 of medical engagement amongst healthcare professionals.

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https://medicalaffairs.org/wp-content/uploads/2021/04/Amgen-Survey-2-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-28 12:38:242024-05-03 15:05:39A Year with COVID-19: Scientific Engagements Pulse Check

Learnings from a practical experience of using NLP/ AI in Medical Affairs

April 28, 2021/in Competency, MAPS Members Only, Customer Engagement & Scientific Comms, On-Demand Webinars & Town Halls, Digital Trends & Opportunities, Content Hub, Medical Communications/by Medical Affairs

Demonstrate the use of technology to automate part of the MLR Review and Approval process​ and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/05/On-Demand-Webinar-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-28 10:00:252024-04-02 14:32:47Learnings from a practical experience of using NLP/ AI in Medical Affairs
Perspectives 4 Featured

Leadership Perspectives 4: Medical Affairs Career Development

April 27, 2021/in ACCESS, Competency, Career Development, Open Access, Talent Development, Career Resources Articles, Other, Leadership & Management, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Here we explore how some of the top Medical Affairs leaders from Johnson & Johnson think about career leadership development opportunities and challenges.

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https://medicalaffairs.org/wp-content/uploads/2021/04/Perspectives-4-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-27 08:25:592023-11-13 09:35:04Leadership Perspectives 4: Medical Affairs Career Development
Adapting to the Virtual Conference Experience P1

Adapting to the Virtual Conference Experience P1

April 26, 2021/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

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https://medicalaffairs.org/wp-content/uploads/2021/04/PODCAST-Featured-Images-2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-26 12:23:072023-11-13 09:35:25Adapting to the Virtual Conference Experience P1

Creating An Integrated Core Scientific Framework For Communicating To Diverse External Stakeholders: A Health Science Approach

April 26, 2021/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, MAPS Members Only, SEARCH BY TOPIC, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications/by Medical Affairs

This webinar helps viewers evaluate theuse, structure and evolution of scientific communications platforms

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https://medicalaffairs.org/wp-content/uploads/2021/04/On-Demand-Webinar-Featured-Images-21.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-26 10:00:462024-04-26 11:43:44Creating An Integrated Core Scientific Framework For Communicating To Diverse External Stakeholders: A Health Science Approach
Medical and AI Ethics

There is a magic when Medical and AI ethics are best friends

April 21, 2021/in ACCESS, MAPS Members Only, Competency, Digital, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, Scientific & Technical Knowledge/by Medical Affairs

Unleashing opportunities for better understanding and collaboration between experts in AI and medical

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https://medicalaffairs.org/wp-content/uploads/2020/07/Copy-of-LinkedIn-Webinar-Images-3.18.2021-3.png 628 1200 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-21 16:06:312024-04-02 14:20:43There is a magic when Medical and AI ethics are best friends
Field Medical Episode 10 Podcast

Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 10 Patient Advocacy

April 19, 2021/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

“If you ask patient communities their major concerns, it’s affordable access,” says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2021/04/PODCAST-Featured-Images.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-04-19 09:32:202023-11-13 09:40:23Field Medical Stakeholders: Partnering for Today and Tomorrow – Episode 10 Patient Advocacy
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