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Behavioral Science: The Missing Link in Medical Education

January 24, 2025/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

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https://medicalaffairs.org/wp-content/uploads/2025/01/Jan22-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 15:26:432025-07-03 15:04:16Behavioral Science: The Missing Link in Medical Education

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025/in Competency, Partner Circle, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Jalene Kaiser

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

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https://medicalaffairs.org/wp-content/uploads/2025/01/jan17-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-21 17:16:152025-07-24 13:56:02Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

Standards & Guidance: Medical Education of External Stakeholders

January 9, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Featured/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2025/01/externaleducation-1.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-01-09 11:29:292025-06-05 13:16:44Standards & Guidance: Medical Education of External Stakeholders

Top 10 Most Interesting Publications of 2024

January 5, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications/by Luke Traeger

Altmetric’s top 10 most interesting publications of 2024

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https://medicalaffairs.org/wp-content/uploads/2025/01/altmetric_article-scaled.png 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-05 17:10:292025-07-15 12:29:54Top 10 Most Interesting Publications of 2024

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

December 19, 2024/in Competency, Partner Circle, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Podcasts-wiley-optimize-your-medical.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-19 06:59:212025-07-24 14:04:14Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

December 10, 2024/in Competency, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

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https://medicalaffairs.org/wp-content/uploads/2024/12/AI_elevate-podcasts.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-10 09:57:322025-07-10 09:16:38Artificial Intelligence (AI) Use Cases in Medical Information

Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

November 21, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Innovate Articles/by [email protected]

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Envision-Patient-Partnerships-Innovate.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-21 08:43:202025-07-15 13:49:00Building patient partnerships in Medical Affairs: What can established and emerging biopharmaceutical companies learn from each other?

Keeping it Real: Patient Engagement in Evidence Generation

November 20, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Webinars/by Jalene Kaiser

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Nob20-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-11-20 14:33:452025-07-03 15:02:47Keeping it Real: Patient Engagement in Evidence Generation

How pre-launch scientific activities are associated with launch success

November 20, 2024/in Competency, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Partner Circle Publications/by [email protected]

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Podcasts-veeva-prelaunch.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 11:03:112025-07-24 14:07:06How pre-launch scientific activities are associated with launch success

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, Partner Circle Publications/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Elevate-podcast-altmetric.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232025-07-24 14:09:51Top 10 Most “Interesting” Publications of 2024
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