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Putting the AI into Innovative Medical Affairs Teams

October 29, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share a comprehensive and practical overview of how Artificial Intelligence (AI) can be integrated into various functions of Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Oct22_ondemand.png 972 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-10-29 21:37:022025-01-23 11:28:50Putting the AI into Innovative Medical Affairs Teams

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-interest-impactful-featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232025-06-20 13:28:02Top 10 Most “Interesting” Publications of 2024

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Competency, SEARCH BY TYPE, Benchmark Reports and Surveys, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002025-06-10 11:11:312024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Business Intelligence & Analytics, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-06-25 14:40:47Leveraging diverse data sources for more impactful insights analysis

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/elevate-podcast.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392024-09-18 07:05:00Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

August 20, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/08/Kate-Davies-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-08-20 08:57:232024-08-20 09:01:19What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-06-25 15:48:52Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

July 30, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Altmetric-Niche-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592025-06-20 13:40:26Maximizing the Impact of a Niche Publication
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/CME-Providers-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042024-09-18 07:16:33From Education to ROE and Future Programming, CME Providers Are Doing More with Data
Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Wiley-Practice-Changing-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-18 10:02:072025-06-20 13:44:50Practical Tips to Optimize the Impact of a Practice-Changing Publication
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