MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.
This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.
MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.
This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.
This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing Development.
This webinar focuses on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch.
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.