Medical Affairs’ Role in Patient Engagement
In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.
Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?
This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization
An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.
4 Ways Field Medical Teams Can Better Engage Experts
This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.
An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.
How Medical Affairs Engages with two Types of Digital Opinion Leaders
This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.
How Digital Thinking Enables Medical Affairs Strategy
Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.
How to Tell a Story About Your Data
In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.
Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World
This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.
How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights
This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.