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How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Medical Affairs Engages with two Types of Digital Opinion Leaders

April 5, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Podcast-WordPress-Acceleration-Point-040522.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-05 08:59:322023-11-14 13:01:35How Medical Affairs Engages with two Types of Digital Opinion Leaders
Digital Thinking Elevate Featured

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Digital-Thinking-Elevate-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-06-06 16:49:33How Digital Thinking Enables Medical Affairs Strategy
How to Tell a Story About Your Data

How to Tell a Story About Your Data

March 14, 2022/in Integrated Scientific Comms Plan & Pubs, Competency, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Podcast-WordPress-Within3-Ep-4-031322.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 08:03:282023-11-14 13:02:10How to Tell a Story About Your Data
MAPS 2022 Global: Putting Patient Engagement at the Center of Development

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

March 11, 2022/in Competency, ACCESS, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This podcast previews the MAPS 2022 Global Annual Meeting session “How Medical Affairs can best support internal and external collaborations in patient engagement,” that details the unique role of Medical Affairs in patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Podcast-WordPress-NOLA-The-Great-Debate-022222.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-11 11:26:022023-11-13 08:39:43MAPS 2022 Global: Putting Patient Engagement at the Center of Development
Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

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https://medicalaffairs.org/wp-content/uploads/2022/03/NOLA-MedInfo-Podcast.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 14:06:082023-11-13 08:44:53Developing and Executing an Integrated Medical Communications Strategy and Plan
Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

March 4, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-WordPress-PC-Impetus-Webinar-March-4.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-04 01:11:052024-04-04 11:21:04Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World
How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

February 14, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Podcast-WordPress-Within3-Feb-2022.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-14 11:13:512023-11-14 13:02:54How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

Essential Concepts in Patient Centricity

February 3, 2022/in MAPS Members Only, Competency, ACCESS, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Content HUB Featured, E-Learning Courses, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

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https://medicalaffairs.org/wp-content/uploads/2022/12/Essential-concepts-in-PC-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-03 10:24:412023-11-13 08:48:18Essential Concepts in Patient Centricity
Medical Communications Strategy Plan Featured

Integrated Medical Communications Strategy and Plan

February 1, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers/White Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Screen-Shot-2022-02-01-at-8.40.08-AM.png 782 2248 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-06-06 15:33:28Integrated Medical Communications Strategy and Plan
How to use data and network analytics to identify the right experts

How to use Data and Network Analytics to Identify the Right Experts

January 31, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Podcast-WordPress-Within3-013122.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-31 08:28:112023-11-14 13:03:23How to use Data and Network Analytics to Identify the Right Experts
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