Redefining Customer Experience for Medical Affairs
This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.
Elevating Scientific Exchange – The New Frontier in Congress Experiences
This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.
Medical Affairs’ Role in Patient Engagement
In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.
Medical Omnichannel Engagement: Ready for the Training Wheels to Come Off?
This webinar will introduce a practical view on how to develop Medical Affairs omnichannel strategies within your organization
An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.
4 Ways Field Medical Teams Can Better Engage Experts
This podcast episode details 4 things Field Medical teams can do better to overcome their organizations’ struggles to engage and support external experts.
An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.
How Medical Affairs Engages with two Types of Digital Opinion Leaders
This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.
How Digital Thinking Enables Medical Affairs Strategy
Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.