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How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Medical Affairs Engages with two Types of Digital Opinion Leaders

April 5, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Podcast-WordPress-Acceleration-Point-040522.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-05 08:59:322023-11-14 13:01:35How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/How-Digital-Thinking-Enables-Medical-Affairs-Strategy.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-07-16 15:45:10How Digital Thinking Enables Medical Affairs Strategy
How to Tell a Story About Your Data

How to Tell a Story About Your Data

March 14, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Podcast-WordPress-Within3-Ep-4-031322.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 08:03:282023-11-14 13:02:10How to Tell a Story About Your Data
Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World

March 4, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This webinar explores how and why variety, customization, and diversity are key to creating long-lasting and authentic relationships with key opinion leaders, healthcare providers, payers, patients, and internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2020/06/On-Demand-WordPress-PC-Impetus-Webinar-March-4.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-04 01:11:052024-04-04 11:21:04Variety and Customization: Keys to Authentic Customer Relationships In the Virtual World
How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

February 14, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast focuses on how emerging tools can enable better collaboration and engagement with both internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Podcast-WordPress-Within3-Feb-2022.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-14 11:13:512023-11-14 13:02:54How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

Integrated Medical Communications Strategy and Plan

February 1, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Integrated-Medical-Communications-Strategy-and-Plan.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-01 12:15:082025-07-17 14:34:23Integrated Medical Communications Strategy and Plan
How to use data and network analytics to identify the right experts

How to use Data and Network Analytics to Identify the Right Experts

January 31, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Podcast-WordPress-Within3-013122.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-31 08:28:112023-11-14 13:03:23How to use Data and Network Analytics to Identify the Right Experts
The Power of the Empowered MSL

The Power of the Empowered MSL

January 21, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this webinar, an MSL, a Medical Field Excellence Leader, and a Solution Provider discuss an aligned partnership to supercharge scientific exchange.

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https://medicalaffairs.org/wp-content/uploads/2022/01/On-Demand-WordPress-PC-Webinar-Alucio-January-21.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-21 01:31:442024-04-04 10:48:59The Power of the Empowered MSL

Leadership Perspectives – The Impact of Digital on Healthcare

January 11, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Medical Affairs

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

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https://medicalaffairs.org/wp-content/uploads/2022/01/Leadership-Perspectives-impact-of-digital-healthcare.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-11 16:14:522025-07-15 15:56:30Leadership Perspectives – The Impact of Digital on Healthcare

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

December 8, 2021/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars, Digital Trends & Opportunities/by Medical Affairs

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

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https://medicalaffairs.org/wp-content/uploads/2021/12/December8-webinar.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-12-08 01:33:372025-07-08 13:31:51Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience
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