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Mastering the ARt of Storytelling in Scientific communications

Mastering the Art of Storytelling in Scientific Communications

July 29, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.

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https://medicalaffairs.org/wp-content/uploads/2025/07/Website-Banner-MedComm-Podcast-072925.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-29 10:00:002025-08-05 12:16:22Mastering the Art of Storytelling in Scientific Communications
The Future of Research Visibility: Beyond Traditional Metrics

The Future of Research Visibility: Beyond Traditional Metrics

July 25, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this webinar, a panel of experts will share their current experiences, challenges, and perspectives on tracking and interpreting the broader impact of scientific content.

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https://medicalaffairs.org/wp-content/uploads/2025/07/PC-Webinar-Banner-Digital-Science-072525.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-07-25 14:56:472025-08-07 17:19:42The Future of Research Visibility: Beyond Traditional Metrics

Cutting Edge Episode 1: One Team, One Voice: The Impact of Centralized Medical Content Development

July 22, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was “One Team, One Voice: The Impact of Centralized Medical Content Development” and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.

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https://medicalaffairs.org/wp-content/uploads/2025/07/Website-Banner-MedInfo-Podcast-072225.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-07-22 07:34:132025-08-05 12:10:23Cutting Edge Episode 1: One Team, One Voice: The Impact of Centralized Medical Content Development
Enago podcast

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Enago-podcast.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 15:32:062025-07-29 11:30:49Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Sermo_article-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 13:47:482025-07-15 12:16:46Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

Is Bluesky ahead? The past and future of Social Media for Med Affairs

April 22, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Website-elevate-Digital-Science-1.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-22 14:58:442025-08-01 09:44:21Is Bluesky ahead? The past and future of Social Media for Med Affairs

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/01/Embracing-Omnichannel-Engagement.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-08-07 09:53:25Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

Top 10 Most Interesting Publications of 2024

January 5, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles/by Luke Traeger

Altmetric’s top 10 most interesting publications of 2024

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https://medicalaffairs.org/wp-content/uploads/2025/01/altmetric_article-scaled.png 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-05 17:10:292025-07-29 10:53:22Top 10 Most Interesting Publications of 2024

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Elevate-podcast-altmetric.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232025-07-29 11:41:50Top 10 Most “Interesting” Publications of 2024

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Webinars/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-08-05 12:23:49Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
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