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The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education

June 3, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.

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https://medicalaffairs.org/wp-content/uploads/2025/06/wiley-podcast.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-06-03 14:47:142025-06-17 15:39:09The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education
Enago podcast

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Enago-podcast.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-13 15:32:062025-06-12 15:15:07Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Digital Science - Bluesky ahead

Is Bluesky ahead? The past and future of Social Media for Med Affairs

April 22, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Website-elevate-Digital-Science.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-22 14:58:442025-06-12 15:29:55Is Bluesky ahead? The past and future of Social Media for Med Affairs
Embracing Omnichannel Engagement in Medical Affairs

Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

February 25, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/02/Embracing-Omnichannel-Engagement.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-25 16:21:572025-06-17 15:20:18Embracing Omnichannel Engagement in Medical Affairs Changing Mindsets to Put External Stakeholders at the Center of Engagement

Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

January 30, 2025/in Business / Finance, ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

In an era of data-driven medical communications, we’re missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats – making storytelling not just a ‘nice-to-have’ but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2025/01/HCG-Innovate-Article-Jan-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-01-30 09:36:032025-03-07 12:35:04Storytelling: The Underappreciated Cornerstone of Evidence-Based Medical Communications

Top 10 Most “Interesting” Publications of 2024

October 29, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-interest-impactful-featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-10-29 14:16:232025-06-20 13:28:02Top 10 Most “Interesting” Publications of 2024
Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

July 30, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Altmetric-Niche-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-30 13:11:592025-06-20 13:40:26Maximizing the Impact of a Niche Publication
Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

July 18, 2024/in Integrated Scientific Comms Plan & Pubs, Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Wiley-Practice-Changing-Pub-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-18 10:02:072025-06-20 13:44:50Practical Tips to Optimize the Impact of a Practice-Changing Publication
Altmetric Journal Selection Featured

Journal Selection: Looking Beyond Traditional Metrics

July 2, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Travis Hege

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

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https://medicalaffairs.org/wp-content/uploads/2024/07/Altmetric-Journal-Selection-Featured.png 778 2048 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-07-02 09:02:162025-06-20 13:45:57Journal Selection: Looking Beyond Traditional Metrics
Publication Plan Innovate Day 2

Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting

May 28, 2024/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Innovate Articles, Field Medical, Content Hub/by Travis Hege

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

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https://medicalaffairs.org/wp-content/uploads/2024/05/Publication-Plan-Innovate-Day-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-28 12:22:162024-05-30 11:34:58Discovering AI and the future of Medical Affairs: Summary of Day 2 of the MAPS 2024 EMEA Annual Meeting
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