Journal Selection: Looking Beyond Traditional Metrics
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?
Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!
Getting your research published is challenging enough, but how do you know if you're choosing a journal that will deliver the right audience, and once published, how can you find out if your article is performing as it should? Publishing research is important for many reasons - peer review, establishing a public record, proving efficacy and safety - but without an audience to read, engage and - hopefully - act on your research, it could be taken as an empty gesture. Not all publications are created equal - but they all have a potential audience. Prior to publication, how can we ensure best practice in journal selection and publication performance? Then post publication how can we use data to drive new insights to support this crucial activity in Medical Affairs; analysing and contextualising the information to accurately understand what they mean within the context of your therapeutic area?
A webinar featuring expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many’ to maximize the impact of engagements.
This webinar aims to discuss and address the following questions:
We live in an extraordinary time. A time of continued change and innovation for society, our industry and for medical communications.
Data dissemination is key in the journey of Medical Affairs, but the fabric of data dissemination is transforming in its science and data, audiences, HCP preferences and demands as well as in technology and channels of communications.
While data generation is imperative, a misaligned data dissemination strategy will only result in data not reaching its full potential.
So, how are medical communicators embracing the transformations in data dissemination?
This webinar, with expert insight and examples from industry, explores how pharma is embracing these changes in practice.
By the end of this panel discussion, participants will:
The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.
It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.
Medical Affairs professionals engage with a broad array of medical communications, including peer-reviewed publications of company-sponsored research. Recent updates to Good Publication Practice and by the International Committee of Medical Journal Editor’s Recommendations present guidance on emerging topics such as plain language summaries (PLS), social media, enhanced publication content, artificial intelligence, authorship, and inclusivity. New focus areas include the roles of enhanced content and the need for equity among all stakeholders, including patients. GPP 2022 was also reimagined to serve as an introduction to the field.
Expert viewpoints inclusive of industry, agencies, academia, and publishers will provide a holistic overview of the implications of these updates for Medical Affairs professionals. The presenters will provide their perspectives on topics for which we are all seeking answers, including considerations for patient authorship and enhanced publication content, the use of generative AI in content development, and how social media and third party channels might interact in the medical communications space.
This webinar is suitable for Medical Affairs professionals, medical communications professionals from industry and agencies, researchers and other publication authors, and medical writers and editors.
The Educational Objectives of this webinar are...
A Q&A on how Medical Affairs can align on omnichannel for long-term success
This article highlights a collaborative approach to content creation in which insights from MSLs were used to develop concepts for educational tools that were shared with key opinion leaders (KOLs).
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