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Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-01-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-11 07:55:002023-11-10 13:55:35Communicating the Value of Field Medical to Internal Stakeholders

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Bill-Tidwell-Organized-Customers-TLI.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182024-04-26 12:05:49Bill Tidwell: Engaging Organized Customers

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/05/External-Partnerships-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202024-04-26 12:06:09Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships
Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives

January 20, 2023/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar, a panel of experts discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-PC-Webinar-Definitive-Healthcare-January-20-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-20 14:36:162024-04-11 14:29:48Leveraging Technology and Data to Drive Expert Engagement Aligned to Strategic Imperatives
Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study

December 16, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

This webinar program will focus on the theme of innovation and scientific engagement in Medical Communications, providing a detailed example of how a hackathon event is a valuable approach to enhance idea generation for a defined challenge and presents the opportunity to develop innovative “out-of-the box” solutions as a primary outcome of the event.

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https://medicalaffairs.org/wp-content/uploads/2022/12/On-Demand-WordPress-PC-Webinar-Parexel-December-16.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-12-16 16:21:392024-04-11 14:22:34Driving Innovation Through a Novel Model of Scientific Engagement: The Hackathon Case Study
Back to the future…Reimagining Scientific Congresses

Back to the future…Reimagining Scientific Congresses

November 18, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

A panel of experts will discuss what they have learnt from the last 2 years to take forward to future congress offerings, while also exploring what HCPs want when joining congresses both virtually or face-to-face.

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https://medicalaffairs.org/wp-content/uploads/2022/11/On-Demand-WordPress-IPG-CMC-Webinar-November-18.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-11-18 10:35:132024-04-11 14:09:40Back to the future…Reimagining Scientific Congresses
Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

November 8, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this episode, experts discuss patient-centricity strategies and actions that make patient-first thinking the heart of your organization’s plans.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Podcast-WordPress-IQVIA-Ep-6-110722.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-11-08 06:22:092023-11-14 12:53:38Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

November 2, 2022/in Competency, ACCESS, Elevate Magazine, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Evolving-Field-Medical-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-11-02 10:01:332023-11-13 07:59:39Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape
Evolving Content Practices to Power Personalized KOL Engagement

WEBINAR: Evolving Content Practices to Power Personalized KOL Engagement

October 21, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

The goal of this webinar is to enable MedAffairs Organizations and their MSLs to better align and deliver scientific exchange per new KOL expectations, and provide more value through agile & personalized content assembly capability that can empower MSLs.

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https://medicalaffairs.org/wp-content/uploads/2022/10/On-Demand-WordPress-PC-Webinar-Alucio-October-21.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-10-21 12:58:282024-04-11 13:20:19WEBINAR: Evolving Content Practices to Power Personalized KOL Engagement
A New Paradigm in KOL Engagement Planning

WEBINAR: A New Paradigm in KOL Engagement Planning

October 7, 2022/in Competency, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In this webinar we’ll explore a new paradigm for engagement planning that is more customer-centric. We’ll share an agile approach focused on shared objectives (rather than siloed interactions) that enable teams to plan, coordinate and review expert engagements across functions and regions.

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https://medicalaffairs.org/wp-content/uploads/2022/10/On-Demand-WordPress-Veeva-Webinar-October-7.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-10-07 14:34:082024-04-11 11:12:24WEBINAR: A New Paradigm in KOL Engagement Planning
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