Objectives:

Medical Affairs teams have emerged as key players not only in advancing the success of their companies, but also in helping to improve patient outcomes. Underpinning this role is their ability to engage customers—especially key external experts—effectively via different channels and activities.

One key to successful KEE engagement is the alignment of tactical execution to a broader corporate/medical strategy. Once the broader strategic imperatives are clear, Medical Affairs (and other departments) can use them to guide their strategic decisions related to KEE engagement and utilization. Clear strategic intent, when coupled with technology allows organizations to make more focused expert selection and utilization decisions spanning the commercialization process of a compound and beyond.

In this webinar, we will discuss how technology has aided Life Sciences leaders as they engage with experts at various stages of the product life cycle from identifying clinical investigators, preparing for a launch and developing focus for a new field medical team(s).

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Objectives:

The COVID-19 pandemic led to the biggest change in scientific congresses in a generation, with virtual meetings becoming the mainstay.  In that time, we have seen many big congresses offer different options, such as virtual exhibition booths, blogs, and podcasts.  As we start to go back to live or hybrid options, we will discuss what we have learnt from the last 2 years to take forward to future congress offerings.  We will also explore what HCPs want when joining congresses both virtually or face-to-face.

As speed of data sharing has become front of mind, congresses have also adapted to give alternative options to share certain types of key data, avoiding the need to wait months until the next annual congress.  However, questions remain regarding reach and engagement with these new options.

Finally, what do we think the congress of the future will look like.  How will congresses tackle DE&I and sustainability?  Will we be using avatars and joining in the metaverse or will there always be a demand for face-to-face conversations.  We will share our thoughts on  innovative options we think will be adopted.

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Objectives:

• Discuss the potential value of a co-ordinated and transparent approach to engagement planning

• Share approaches to overcoming perceived obstacles

• Explore how to get started

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Objectives:

The landscape for Medical Affairs is rapidly changing.  The end customer experience has become much more critical than ever before. Hence, assessing the evolving needs and preferences of customers is a top priority for Medical Affairs leaders today. Given the non-promotional nature of Medical Affairs, solving this problem is a very complex process as the impact of engagements cannot be tied back to any ROI-based metrics. But from a futuristic perspective, it is imperative to ensure that for medical engagements, the right content is available from the right source via the right channel. Hence there is a strong need for approaches that help reimagine the overall customer engagement strategy for Medical Affairs via clearly articulated plans to address the unique needs of well-defined customer segments, thus enabling positive customer experiences. Such focused approaches will help redefine engagements for Medical Affairs organizations and clearly articulate the needs and experience drivers for stakeholders. The outcomes will enable medical teams to look beyond the static KOL tiers and design KOL archetypes or personas based their unique needs.

This webinar will tackle questions around how customer engagement is being approached as of today and help redefine the industry thinking on this important topic for Medical Affairs, especially in the hybrid engagement model of the future. Plus, it will also try to establish a foundation for Medical Affairs groups to develop customer-segmentation-enabled go-to market strategies.

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