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Aaviradigital white paper

Social Media Listening for Advanced Pharma Intelligence

May 30, 2025/in ACCESS, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, Business Knowledge, SEARCH BY TYPE, Evidence Generation, Business Intelligence & Analytics, Innovative Evidence Generation, Content Hub/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/05/AaviraDigital_LUKE_5_22_25-1.png 669 1760 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-30 14:39:132025-06-06 09:06:06Social Media Listening for Advanced Pharma Intelligence

Advancing HCP Education Through Innovative Medical Education Strategies

May 29, 2025/in ACCESS, Healthcare Systems & Trends, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, SEARCH BY TYPE, Business Knowledge, Content Hub/by Luke Traeger
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https://medicalaffairs.org/wp-content/uploads/2022/05/Wiley_LUKE_5_22_25.png 669 1760 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-05-29 10:43:002025-06-06 09:07:19Advancing HCP Education Through Innovative Medical Education Strategies
may16

Harnessing Data Analytics to Advance Medical Affairs Excellence

May 23, 2025/in MAPS Members Only, Competency, Strategy, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Business Intelligence & Analytics, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we will explore data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.

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https://medicalaffairs.org/wp-content/uploads/2025/05/may16-putnam-1.png 522 1373 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-23 15:18:552025-05-23 15:26:31Harnessing Data Analytics to Advance Medical Affairs Excellence
Foundations in Medical Affairs Certificate Program

Understanding the Benefits of the Foundations in Medical Affairs Program

March 12, 2025/in Competency, Strategy, Scientific & Technical Knowledge, SEARCH BY TOPIC, Business Knowledge, Evidence Generation, Customer Engagement & Scientific Comms, Leadership & Management, Medical Governance & Compliance, E-Learning Courses, Featured/by Jalene Kaiser

Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Craig_Learning-Journey-Graphics_3_6_25_REV.jpg 752 1724 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-03-12 09:07:002025-06-06 17:56:28Understanding the Benefits of the Foundations in Medical Affairs Program

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142024-12-03 14:27:15The Changing Landscape of Journal Performance Measurement

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Business Intelligence & Analytics, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Webinar-PC-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172024-09-24 12:22:47Leveraging diverse data sources for more impactful insights analysis

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Open Access, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572024-08-06 12:21:39Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in Healthcare Systems & Trends, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, Business Knowledge, Compliance, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Insights Process, Interviews & Opinions, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

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https://medicalaffairs.org/wp-content/uploads/2024/06/Innovate_Roundtable_Real_Chemisrty_6_25_24-1-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-25 17:23:082024-08-14 11:04:00The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

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https://medicalaffairs.org/wp-content/uploads/2023/10/share-of-voice-updat-e-Website-and-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-06-12 09:40:562024-07-18 13:22:23Share of Voice: Accurate measurement in a digital age

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Communication Skills, Leadership & Management, Marketing & Sales Fundamentals, Innovate Articles, Leadership & Management Skills, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

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https://medicalaffairs.org/wp-content/uploads/2024/06/INNOVATE_ROUNDTABLE_Website-Banner-Images-845x321px_Klick-Health-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-06-06 11:01:572024-07-09 17:54:31Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic
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