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MGluckle@MedicalAffairs.org

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Entries by [email protected]

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

August 8, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

August 1, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Digital, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”

Communicating the Value of Field Medical to External Stakeholders

July 18, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, External Scientific Engagement, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

June 30, 2023/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in MAPS Members Only, ACCESS, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

Leadership in Hybrid Customer Engagements

June 23, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub/by [email protected]

The intent of this webinar is to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.

Beyond KPIs: Measuring Impact Through Data-Driven Strategies

June 12, 2023/in Competency, Strategy, On-Demand Webinars & Town Halls, Value & Impact, Partner Circle Publications/by [email protected]

In this webinar, we will discuss the historical perspective on value in Medical Affairs, as well as strategies to measure and demonstrate impact in an evolving pharmaceutical environment. Join us to learn more about how data-driven strategies can help you gain a better understanding of your Medical Affairs activities and provide insights into areas of opportunity

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Medical Information, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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