The webinar addresses the importance of metrics and how Share of Scientific Voice provides measurement in one of MA's most strategically important areas: external stakeholder engagement and scientific impact.
This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.
A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.
This podcast focuses on how to use integrated HCP data and network analytics to get faster, better insights from disease communities.
Uncovering and documenting insights is a key value driver of Medical Affairs teams. However, in some cases it seems these insights are reviewed, reported, and discussed, but no clear accountability is created regarding who will translate these into action. Furthermore, closing the feedback loop to those who submitted the insight is also an opportunity area to continue reinforcing this positive and strategic behavior, especially amongst Field Medical teams. Our diverse panel will discuss challenges experienced and share practical solutions that have enabled them and their cross-functional partners to successfully drive insights to action.
In this webinar, our panelists will share their experience, challenges, and practical solutions regarding driving insights into action.
Participants in this webinar will diversify their perspectives regarding:
In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.
A diverse discussion between an MSL, a Medical Field Excellence Leader, and a Solution Provider on an aligned partnership to supercharge scientific exchange.
• Discuss the power of the empowered MSL by sharing fresh and modern view-points
• Identify new field excellence standards to enable stronger collaboration within Medical Affairs to supercharge scientific exchange
Pharmaceutical teams need a different way to approach working virtually. The secret isn’t adding more virtual calls, but unlocking the strategic power of virtual work. Download this white paper to see how your peers are achieving more, with fewer meetings.
There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.
This podcast explores how Medical Affairs can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs and engage with them repeatedly.