This MAPS podcast details potential areas for compliant collaboration by MSLs with Academic Drug Developers.
At some point, many people feel they’re simply “not good enough.” Unfortunately, this is such a common occurrence that it has a name: Imposter Syndrome.
Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.
In this webinar, you’ll learn:
This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.
This webinar will:
The goal of this webinar is to share experiences and tips on how to keep teams connected in the virtual world.
Three panelists who work with teams across multiple time zones will share how they:
This podcast sponsored by VISFO explores the past, present and future of the Medical Science Liaison role.
In this webinar, we will
“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.
This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.
In the absence of in-person engagements, MSL teams have been inundated with data. In order to map out their HCP journey and customize their engagements, they need to extract insights from multiple private data sources such as scientific congress reports, advisory board meeting reports, collective insights from team members, medical inquiries, etc. Combining these private data insights with public data sources such as PubMed and Clinicaltrials.gov can seem overwhelming, but also promises a 360˚ view of target HCPs. One way to accomplish this data synthesis at scale and in real-time is through machine-learning. This webinar details features of machine-learning platforms that provide usability and reduce the barrier to adoption of these new technologies.
Webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.