Focus Area Working Groups

ALL FAWGS

In collaboration with our leadership teams, the Medical Affairs Professional Society (MAPS) has conceptualized the Medical Affairs function in 13 general focus areas, leading to the creation of the following 13 Focus Area Working Groups (FAWGs). Each FAWG is a committee of MAPS members with area expertise who collaborate to produce content and training resources, and provide guidance and guidelines to steer the future direction of their specialty within Medical Affairs. Meet our FAWG members and see FAWG activities below.

The goals of the Compliance FAWGs is to create a community that advances our role as fully integrated strategic business partners to promote growth within the life sciences sector worldwide.

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The goals of Digital FAWGs is to support the Medical Affairs organization’s efforts to embrace digital innovation through webinars, training, white papers, and best practice sharing.

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The goals of the Evidence Generation FAWGs is to educate the MAPS membership on contemporary practices for data generation strategies through educational programs and communications.

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The goals of the External Education FAWGs is to provide unbiased education to enhance knowledge, skills and competencies which identifies knowledge or competency and performance gaps.

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The goals of the Field Medical FAWGs is to become the premier global destination of choice and to catalyze our individual personal leadership development and professional career advancement.

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The goals of the Insights FAWGs is to develop an Insights community and to catalyze our individual personal leadership development and professional career advancement.

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The goals of the Medical Communications FAWGs is to develop a community that advances our role as fully integrated strategic business partners and professional career advancement.

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The goals of the Medical Information FAWGs is to expand the value of Medical Information as an exceptional resource of information for providers and patients.

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The Medical Operations FAWG is dedicated to enhancing patient care and outcomes by empowering Medical Affairs through the elevation of Medical Operations professionals. We achieve this through fostering a collaborative community, developing skills, standardizing innovation, strengthening collaborations, and improving operational integration and change management. Our goal is to advance the role and capabilities of Medical Operations professionals and deliver meaningful impact to healthcare organizations and patients alike.

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The goals of the Medical Strategy & Launch Excellence FAWGs is to ensures the highest level of Medical Affairs asset, launch, and organizational strategic plans and planning capabilities.

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The goals of the Medical Technology FAWGs is to develop our MedTech community, individual personal leadership development, and professional career advancement.

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The goals of the Patient Centricity FAWGs is to ensure the current understanding of Patient Centricity as it relates to the function, organizations, and needs of Medical Affairs.

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STAY UPDATED WITH FAWGs

May 6, 2025

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

April 30, 2025

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

Innovate Roundtable - Optimizing Launch Insights Strategy

April 17, 2025

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

March 25, 2025

In what is certainly a new high or a new low for this podcast, we explore how to calculate the "Kardashian Index" of your KOLs and scientific leaders.

March 20, 2025

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

Embracing Omnichannel Engagement in Medical Affairs

February 25, 2025

This white paper draws on the collective expertise of ten leading professionals in scientific communications and stakeholder engagement, as well as members of the Medical Affairs Professional Society. Their areas of specialization include medical and scientific communications, omnichannel engagement, digital strategy, medical information and field medical operations.

January 30, 2025

In an era of data-driven medical communications, we're missing a crucial ingredient: storytelling. New research shows our brains are wired to engage with narrative formats - making storytelling not just a 'nice-to-have' but a neurological necessity for effective medical education. Learn how the STORIES framework (Structure, Tailoring, Originality, Rationality, Immediacy, Emotionality, Simplicity) is revolutionizing how we communicate complex medical information to healthcare providers and patients alike. From graphic novels to VR simulations, see how narrative techniques are transforming medical education and patient engagement.

Behavioral Science External Education ondemand

January 24, 2025

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

January 23, 2025

The objective of this White Paper is to guide Medical Affairs personnel on the key components of the legal, regulatory, and industry codes of practice requirements which are applicable to Medical Affairs in Pharma and Medical Devices industries, and how to identify and mitigate risks. This paper also includes company control frameworks for compliance with the requirements through policies, processes (usually captured in Standard Operating Procedures [SOPs]), systems, training, monitoring, and audit.

January 5, 2025

Altmetric's top 10 most interesting publications of 2024

December 19, 2024

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

Artificial intelligence Use cases in Medical Information

December 10, 2024

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

November 21, 2024

This article explores key questions on how Medical Affairs teams manage patient engagement across different-sized companies who have variations in focus, resources, and scale.

November 20, 2024

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

November 20, 2024

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

October 29, 2024

What makes a publication interesting or impactful? Is it number of citations? Sentiment among important stakeholders? Relevance to the largest patient population? Popular news attention? The answer depends on your strategy. Here we speak with experts from Altmetric about 10 publications that are impactful for different reasons.

October 8, 2024

MAPS' 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

September 10, 2024

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

September 10, 2024

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one "age" fits the needs of all teams.)

August 20, 2024

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.

July 30, 2024

July 24, 2024

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

July 18, 2024

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

Thinking Patient When Thinking Data Dissemination

July 17, 2024

This webinar aims to help viewers articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.

July 17, 2024

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

July 9, 2024

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

July 2, 2024

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

June 26, 2024

This advanced module to Patient Centricity will provide a solid overview of how the industry approaches compliance and governance in patient engagement. A suggested prerequisite to the course is the "Essential Concepts of Patient Centricity" eLearning module.

June 25, 2024

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

June 6, 2024

A position from MAPS on how Medical Affairs can optimize industry-led and independent Medical Education for maximum value and impact

Why NOW is the Time to Measure Medical Impact

June 4, 2024

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact...what's holding us back?

May 29, 2024

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

May 29, 2024

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

May 28, 2024

Remind yourself of key themes from the MAPS Madrid meeting with this Day 2 report authored by meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

May 23, 2024

Remind yourself of key themes from the MAPS Madrid meeting with this Day 1 report authored meeting media partner, the Publication Plan. If you weren’t able to attend this year’s meeting, catch up on what you missed!

April 16, 2024

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

April 9, 2024

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

How Machine Learning Can Be Used to Understand Audiences

April 9, 2024

In this podcast, we explore machine learning as a way to get information about an audience.

March 20, 2024

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

March 18, 2024

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024

In this podcast, we dive into a really important area that can significantly influence your GenAI results - Prompt Engineering and other areas.

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

February 16, 2024

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

How Do Publications Find Their Audience?

February 2, 2024

This webinar explores how we can ensure best practices in journal selection and publication performance.

January 26, 2024

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

January 19, 2024

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.

January 4, 2024

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

December 14, 2023

The authors present planning, process, compliance, and copyright considerations for both author- and sponsor-led publication enhancers.

December 6, 2023

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O'Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.

December 1, 2023

It's time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.

November 30, 2023

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.

November 14, 2023

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.

Essential Elements of a "Best-in-Class" Medical Information Organization

November 3, 2023

In this webinar, our panelists highlight key areas of the Standards and Guidance created between MAPS, phactMI & MILE and how to use this S&G to move to a best-in-class medical information organization.

November 2, 2023

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

Patient Centricity in Medical Affairs: Identifying and Overcoming Barriers

November 1, 2023

In this on-demand webinar, our experts provide guidance and potential solutions on addressing major barriers for patient centricity initiatives identified through their survey.

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

October 31, 2023

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics.

Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

October 27, 2023

This webinar provides a holistic overview of the implications of updates by the Good Publication Practice (GPP) and by the International Committee of Medical Journal Editor’s Recommendations for Medical Affairs professionals.

October 26, 2023

MAPS speaks with Amit Lalwani, omnichannel lead and member of the Core Planning Team for the MAPA/MAPS Medical Affairs Summit, Nov 8-10, 2023 in Sydney, AU.

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023

How To: Compliance Partnership for Novel Channel Launches

October 16, 2023

This on-demand webinar focuses on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.

October 10, 2023

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting - arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

October 6, 2023

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.

October 5, 2023

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

September 27, 2023

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

Digital First Scientific Communications: Generative AI: Changing the future of MedComms

September 26, 2023

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical, a well-regarded expert in data analytics and augmented intelligence.

September 26, 2023

A Q&A on how Medical Affairs can align on omnichannel for long-term success

Harnessing the Potential of an Insights-Driven Medical Organization

September 22, 2023

This on-demand webinar challenges if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization.

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

September 13, 2023

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.

September 7, 2023

The Medical community knows it needs to improve equity in clinical trials, but what really helps when it comes to changing patient and provider perceptions? PlatformQ Health is pleased to share insights into strategies for helping patients become more receptive to trial participation and supporting providers in fostering inclusion.

September 5, 2023

This article highlights a collaborative approach to content creation in which insights from MSLs were used to develop concepts for educational tools that were shared with key opinion leaders (KOLs).

Medically Trained AI for Insights Generation and Communication

August 29, 2023

In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, "Generative," has elevated the promise of AI.

August 24, 2023

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

August 22, 2023

In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today's clinicians.

Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"

Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

August 8, 2023

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?"

Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

August 1, 2023

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?"

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

June 30, 2023

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan, as well as demonstrate how to apply results of gap analyses to effectively address needs.

Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

June 28, 2023

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

June 16, 2023

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

June 9, 2023

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

June 7, 2023

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

Digital First Medical Information: Innovative Content in MI

June 6, 2023

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

June 1, 2023

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

May 9, 2023

Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

April 19, 2023

In this webinar we will explore practical approaches to engaging patients in early development, introducing key resources and discussing best practices. These discussions will be tailored to meet the needs of all Medical Affairs colleagues, regardless of experience.

March 14, 2023

By using the framework of Explore, Educate, Embrace we can shape our approach to Health Equity by incorporating it into our daily work.

How ChatGPT Will Disrupt Medical Affairs

March 8, 2023

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.

March 2, 2023

Streamlining the diagnostic odyssey requires educating medical professionals to recognize “rare encounters” and engage these patients with precision and compassion.

Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

March 1, 2023

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

February 28, 2023

This second episode in the series discusses the activities of the External Education FAWG and the different learning opportunities that are currently available and coming soon to all MAPS members.

Digital Structures Medical AffairsFeatured

February 23, 2023

This article provides top-level framework and broad conceptual categories for understanding digital structures within Medical Affairs and biopharmaceutical/MedTech organizations, helping leaders to make organizational decisions to drive their digital strategy with intention and purpose.

February 8, 2023

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

February 1, 2023

This webinar provides multiple perspectives from both both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like.

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

January 31, 2023

In this our third episode this season, we'll be discussing how and why medical publishing is changing and where is it going in the future.

January 26, 2023

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.

2023, the year of personalization? Omnichannel principles for Training Strategies

January 13, 2023

This webinar highlights the continued importance of omnichannel engagement for healthcare practitioners and learners and the need to equip our internal teams appropriately.

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

January 2, 2023

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives.

November 4, 2022

This webinar will discuss how MA colleagues are best positioned to explore the fusion of PE and PED in the post-launch phase, including generation and use of RWD and RW evidence, and will share guidance and information on several industry-supported resources, to enable MA colleagues to implement PE and evidence strategies in their function.

November 2, 2022

This Webinar aims to achieve awareness on challenges and solutions when listening to, and interacting with, Digital Opinion Leaders.

Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

October 27, 2022

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2

October 24, 2022

In this our second episode this season, we'll be discussing open access in medical publishing from the biopharma perspective.

Leveraging a combined MSL and Medical Information Leadership Model

October 19, 2022

The goal of this webinar is to help new professionals in Medical Affairs better understand how Medical Information and MSLs can have harmonized activities, benefit from one another working more closely together, but also understand where being too close may increase risk.

Compliance in Medical Communications: Struggles and Successes

October 10, 2022

In episode 1 of this 4-part series, a panel of experts focus on the struggles and successes of compliance in Medical Communications.

A Strategic Partnership – Medical Strategy and Medical Communications Part 2

September 26, 2022

In episode 2 of this two-part series, a panel of experts discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between Medical Strategy and Medical Communications teams.

September 23, 2022

In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.

A Strategic Partnership: Medical Strategy and Medical Communications Part 1

September 19, 2022

In episode 1 of this two-part series, a panel of experts in Med Comm and Med Strat will discuss the roles, best practices, & ways to measure the impact of Medical Strategy and Medical Communications.

Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

September 12, 2022

In this episode, our expert speakers are talking about virtual scientific congresses and what has changed since the pandemic.

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

September 7, 2022

In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.

The Use of Chatbots and Conversational AI in Scaling Medical Engagement

August 31, 2022

In this webinar, experts will lay the foundation of what conversational AI is, best and emerging practices, provide use cases, and discuss regulatory and legal considerations.

How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

August 22, 2022

In this first podcast of a 3-part series, we will address this question and discuss: The fundamentals of effective measurement techniques for Medical Affairs.

Automation Opportunities for Medical Affairs EPISODE 3

August 8, 2022

In the 3rd and final episode of this series, we'll be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group to examine where we see potential opportunities for Medical Affairs as it relates to Automation and review some predictions on the future of Automation in Medical Affairs.

August 2, 2022

Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.

Automation Opportunities for Medical Affairs EPISODE 2

August 1, 2022

In the 2nd of this 3-part series, we'll be meeting with Shinya Suda-san, Sr. Vice President and Global Head of Information Systems at Astellas to glean insights on Automation opportunities as it relates to Digital Transformation.

Inclusive Scientific Education: Medical Affairs' Role in Addressing Health Disparities & Inequities

July 29, 2022

In this webinar, we’ll discover an evolving framework that leverages various perspectives within our industry to address health disparities & inequities in order to bring a more equitable distribution of healthcare.

DIGITAL FAWG PODCAST: Automation Opportunities for Medical Affairs EPISODE 1

July 25, 2022

In this first of 3 episodes, we will be meeting with an industry expert on Automation within the pharmaceutical industry.

COVID: Cross-Industry Collaboration Podcast Series (Evelyn DeSantis) Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

July 18, 2022

This podcast, the 2nd in a 2-part series, discusses the What of the collaboration– the specific topics covered by phactMI, a nonprofit collaboration of Medical Information leaders.

July 12, 2022

MAPS speaks with Annemarie Clegg, CMO, OPEN Health, about the evolving role of Medical Affairs in providing context for payers, regulators and policy makers whose decisions can dramatically affect which patients can access industry innovations.

COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

July 12, 2022

This podcast discusses the how and why this group of MI professionals, who are part of phactMI, a nonprofit collaboration of Medical Information leaders, came together and the lessons learned from their collaboration.

Opening Doors: How to Join Pharma Through a Medical Writing Fellowship Program

July 6, 2022

In this podcast, MAPS speaks with Renu Juneja, who started a medical writing fellowship program at Janssen, and with two of her former fellowship participants, Jennifer Lee and Lauren Brown.

Medical Affairs Japan Part II: Future Outlook

July 5, 2022

This webinar, a continuation from April 27, analyzes the future of Medical Affairs in Japan while discussing what we can do together to make Medical Affairs in Japan even more effective.

Opening Doors: How Renu Juneja, PhD, Almost Became a Retail Manager Before Finding Medical Writing

June 27, 2022

This podcast details how Renu Juneja went from earning a PhD in the pharmaceutical industry to becoming a medical writer at Novo Nordisk.

June 8, 2022

This webinar provides an overview of the evolution of the Medical Affairs role and contributions to scientific congresses.

The Emerging Importance of HEOR in Medical Affairs

June 7, 2022

At the MAPS 2022 Global Annual Meeting, we sat down with Riad Dirani and Omar Dabbous to chat about the structure and activities of HEOR within Medical Affairs.

May 16, 2022

MAPS speaks with Tim Mikhelashvili and Riaz Abbas about innovative approaches to compliant patient education including collaborations with patient associations, peer navigators and the emerging use of social media.

May 10, 2022

Digital tools power the ability of Medical Affairs teams to generate, analyze and disseminate data to external stakeholders across the product lifecycle, while bringing essential learnings from these stakeholders back to the organization in the form of insights.

May 10, 2022

This paper explores the Medical Affairs-based medical insights function and and identifies basic operational elements required to establish medical insights as a core strategic MA function.

May 9, 2022

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

April 27, 2022

MAPS speaks with José Borbolla, Global Executive Medical Director at Esai, and Augusto Grinspan, VP Medical Affairs and Head LATAM with Merck KGaA about the evolution of Medical Affairs in Latin America.

April 26, 2022

MAPS speaks with Tim Mikhelashvili, PharmD, CEO & Co-Founder, Amedea Pharma, Inc. and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen about innovative approaches to Medical Affairs External Education.

April 26, 2022

In this interview recorded at MAPS 2022 Global with Marija Geertsen, MD, MBA, we discuss the role of Medical Affairs in engaging with patients and patient communities.

April 20, 2022

In this interview recorded at MAPS 2022 Global with Monica de Abadal, SVP, Head North America Medical Affairs, Ipsen, we discuss how Medical Affairs benefits patients and society.

April 20, 2022

This podcast, recorded at the MAPS 2022 Global Annual Meeting, addresses the unique position of Medical Affairs in the rare disease space & how our work in this area is essential for patient benefit.

April 19, 2022

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

April 13, 2022

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

March 14, 2022

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

March 14, 2022

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

March 11, 2022

This podcast previews the MAPS 2022 Global Annual Meeting session "How Medical Affairs can best support internal and external collaborations in patient engagement," that details the unique role of Medical Affairs in patient engagement.

March 8, 2022

One of the pandemic's silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

March 1, 2022

This webinar features 5 medical heads providing a scorecard on how Medical Affairs throughout the APAC region have performed, given the challenging environment of the global pandemic.

Real World Evidence Applications and How it Can Change Medicine and Biopharma

February 7, 2022

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

February 3, 2022

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

Medical Communications Strategy Plan Featured

February 1, 2022

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

January 11, 2022

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

December 8, 2021

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

The Digital Transformation of Medical Journal Publishing

December 6, 2021

This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.

December 2, 2021

Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.

December 1, 2021

Last month, Medical Affairs and clinical experts from six organizations came together to help make clinical trials more accessible to and better understood by people facing vitiligo. You can do this in your therapeutic area.

November 18, 2021

MAPS Insights Focus Area Working Group (FAWG) members define some of the terms associated with the collection and use of insights as a way to start standardizing the lexicon of the function.

Understanding Medical Multichannel Engagement

November 17, 2021

This webinar explains the difference between multichannel and omnichannel engagement and shows how to implement both to meet the needs of diverse audiences of external stakeholders.

October 18, 2021

“Data doesn’t exist until it is published.” Here, MAPS speaks with MedComm FAWG co-leads about innovations and future directions for Medical Communications within Medical Affairs.

Field Medical External Stakeholders: Partnering for Today and Tomorrow - episode 2 Partnering with Patient Advocacy Organizations

October 18, 2021

This MAPS podcast details potential areas for compliant collaboration by MSLs with Patient Advocacy Groups.

October 4, 2021

A Q&A with David Williams, Chief Medical Officer, VISFO

How to Engage External Research (IIR and Collaborative Research) - Practical Compliance Considerations

September 29, 2021

This webinar explores WHAT is IIR vs. Collaborative Research and discusses the challenges of conducting IIR and Collaborative Research.

Digital Analytics and Social Media in External Education

September 22, 2021

This webinar explores how to implement a digital presence to uncover external education unmet needs and gaps.

Beyond Content: HCP Communication Preferences in the Virtual Era

September 15, 2021

During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

September 9, 2021

Near the end of Jill Donahue's family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.

August 25, 2021

MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.

August 24, 2021

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.

August 16, 2021

Are you a digital Jedi Master, a Jedi Knight, or Padawan? Or are your digital transformation skills stuck in the Dark Side? Take the Digital Quotient Quiz to find out!

Health Disparities 1: FDA Efforts to Advance Women and Minorities in Clinical Trials

August 11, 2021

This session provides a learning opportunity for our audience by providing background on FDA’s Offices of Minority Health and Health Equity, and Women’s Health

August 4, 2021

Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.

Practical Approaches to External Education Impact Measurements

July 28, 2021

This MAPS webinar details strategies Medical Affairs professionals in External Education can use to assess HCP learning.

July 26, 2021

This MAPS podcast details strategic opportunities of compliant collaborations between Field Medical and Marketing.

July 20, 2021

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

July 15, 2021

This MAPS webinar details how search engine optimization (SEO) can help to ensure HCPs and other stakeholders find your publications.

July 7, 2021

At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.

June 28, 2021

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

June 24, 2021

MAPS speaks with External Education FAWG leaders about their Standards and Guidance resource and about recent changes and future directions of External Education.

June 23, 2021

Placing more focus on self-development and knowledge acquisition is imperative for Medical Affairs professionals of tomorrow — making proper coaching crucial for MA leaders.

Partnering for Today and Tomorrow – Episode 14 Regulatory

June 20, 2021

June 16, 2021

June 7, 2021

In this podcast you will understand the core goals and activities that support patient centricity within Medical Information and discuss how Medical Information colleagues can support patient-centric initiatives.

June 3, 2021

mastermind groups represent peer mentoring collectives — with members of various levels of education and professional experience, seeking to solve issues using advice and input from other group members.

June 1, 2021

Building a Next Generation Community of Medical Affairs with Mentorship

May 26, 2021

Three accomplished Medical Affairs executives representing different regions of the globe have helped build the inaugural Mentorship Program at MAPS will be discussing their personal stories, perspectives, and offer critical suggestions that will redefine and inspire a next generation view of Mentorship

Adapting to the Virtual Conference Experience P3

May 24, 2021

This MAPS podcast will explain how the in-person conference experience has changed and adapted to the virtual environment and discusses styles and formats that uniquely suit the online virtual conference experience

Partnering for Today and Tomorrow - Episode 12 Compliance

May 17, 2021

Medical Science Liaisons work in a complex ecosystem of internal and external stakeholders, with may of these actions shaped by the rules of compliance. Here the MAPS Field Medical Focus Area Working Group offers an inside look at how you and your MSL team can do our essential work while keeping on the right side of what's right

Adapting to the Virtual Conference Experience P2

May 10, 2021

Partnering for Today and Tomorrow - Episode 11 Clinical Operations

May 4, 2021

This MAPS podcast discusses the functions and activities of key internal partners and Identifies potential areas for compliant collaboration by MSLs.

April 28, 2021

Demonstrate the use of technology to automate part of the MLR Review and Approval process and learn how to provide details of a proof-of-concept to test AI-enabled technology in Medical Affairs.

Adapting to the Virtual Conference Experience P1

April 26, 2021

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

April 26, 2021

This webinar helps viewers evaluate theuse, structure and evolution of scientific communications platforms

April 21, 2021

Unleashing opportunities for better understanding and collaboration between experts in AI and medical

April 19, 2021

"If you ask patient communities their major concerns, it's affordable access," says Alissa Heizler-Mendoza speaking about patient advocacy in Medical Affairs.

April 15, 2021

MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.

April 14, 2021

The webinar will provide a snapshot of insights on what matters to patients and how pharma fares in terms of patient centricity based on a new patient centricity benchmarking survey piloted in 2019.

April 7, 2021

This session describes the National Health Council and opportunities for Medical Affairs professionals to get involved.

April 1, 2021

This webinar reviews the rationale for SoSV as a performance metric in MA, how it is implemented in practice, and examine how it can be used strategically to measure, prioritize and achieve success.

March 24, 2021

MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.

March 19, 2021

Patient Advisors and Diversity Experts share their perspectives on diverse representation in clinical trials and key barriers to research access, and explore solutions to address these critical issues.

March 16, 2021

This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.

March 15, 2021

This podcast offers insights surrounding common challenges Medical Affairs organizations face in offering best-in-class digital capabilities.

Medical & Scientific Communications Webinar MAPS Medical Affairs

March 10, 2021

This MAPS webinar aims to foster discussion about the role of Medical Communications as Strategic Medical Affairs leaders.

March 2, 2021

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

HCP and Patient Education Challenges MAPS Medical Affairs Webinar

February 24, 2021

Join this session to understand aligned HCP and patient education activities from the perspective of the current landscape, Medical Affairs support for aligned medical education and risk mitigation ensuring transparency, fairness and lawfulness.

February 24, 2021

This 6th episode of the MAPS Field Medical podcast series explores Medical Information.

February 16, 2021

This MAPS podcast discusses common challenges Medical Affairs organizations face in offering best-in-class digital capabilities to its customers.

February 10, 2021

This Medical Affairs webinar will increase your understanding of how to use digital tools to enhance the impact of scientific communications.

February 1, 2021

This MAPS podcast describes publication plain-language summaries and how patients find them useful.

January 27, 2021

Join this session to understand how an effective digital tele-mentoring program builds local capacity in rural and underserved areas by empowering healthcare professionals to treat complex diseases that have historically only been treated by specialists.

January 19, 2021

This MAPS podcast explores the value and challenges of publication plain-language (PLS) summaries in the pharmaceutical industry.

January 13, 2021

This MAPS webinar details potential hurdles of the MLR review process, function alignment, and our changing MLR environment and possible solutions.

January 6, 2021

This MAPS webinar details enforcement trends, key risks associated with the shift from in-person to virtual activities due to the pandemic and compliance considerations for conducting promotional and educational activities virtually.

December 4, 2020

This Medical Affairs webinar teaches attendees to build a framework that enables MSL insights to inform Medical strategy at both the local and global level.

November 23, 2020

Amgen Japan and Asia Pacific (JAPAC) Medical Affairs team shares MSL survey results to explore innovative new ways of working to serve as a model for reimagining scientific engagement during and post-COVID-19.

November 19, 2020

This Medical Affairs webinar assembles leading biopharma industry experts to discuss preparing your organization for digital transformation.

November 2, 2020

Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.

November 2, 2020

Q&A with Medical Affairs thought leaders describing changes in Digital and Field Medical during the pandemic and beyond

October 15, 2020

This special 75-minute MAPS Global Town Hall focuses on the challenges that are arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

October 6, 2020

Sawyer is making it her life’s work to focus on the patient—the most important stakeholder in drug development.

October 1, 2020

MAPS speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of change and the need to help Medical Affairs professionals build new skills to succeed in this world of increased responsibility and opportunity.

September 28, 2020

This Webinar features Medical Affairs and leading technology thought leaders exploring emerging trends and viewpoints on the next frontier for digital in Medical Affairs and the broader healthcare environment with the “New Normal”.

September 21, 2020

External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.

September 18, 2020

This MAPS webinar presents an overview of the current and near term Digital Therapeutics landscape and details real-world applications of Digital Therapeutics to illustrate potential in driving transformation of clinical practices to improve patient outcomes.

September 16, 2020

What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?

September 3, 2020

This article provides an overview of the new MedTech European regulatory environment and opportunities for the Medical Affairs function to evolve and bring value to the respective organizations.

August 24, 2020

This webinar from the MAPS APAC region shares best practices for effectively leveraging patient insights to inform decision making.

August 20, 2020

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

August 19, 2020

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

July 28, 2020

This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.

July 13, 2020

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.

July 1, 2020

This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.

June 25, 2020

In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually

June 17, 2020

This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.

June 3, 2020

Join expert panelists on this Webinar to better understand compliance implications of the changing business models during and post-COVID, and identify Medical Affairs compliance risks and mitigation strategies.

May 20, 2020

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

May 18, 2020

Remote hiring may seem intimidating if your company isn’t yet accustomed to such a practice, but thousands of teams make it work. Some just do it better than others. Now is the time for Medical Affairs professionals to get [remote]ivated!

May 10, 2020

As experts with a deep knowledge of our medicines, medical technologies, and therapeutic area science, Medical Affairs is uniquely placed to help the industry and healthcare community navigate through these unusual times. While remaining flexible and agile to meet changing needs and requirements today, we can also begin to look forward to see how to flourish in the new normal.

May 7, 2020

Bill Strickland, AVP, US Field Medical at Allergan, speaks on "demystifying artificial intelligence" at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

April 22, 2020

Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.

December 10, 2019

Fireside Chat with Mary Alice Dwyer and Shaji Kalathil: "We believe that the most competitive pharmaceutical companies in the coming decade will leverage data and digital technologies to drive differentiating services and will be in the forefront of pushing the boundaries of digital innovation in healthcare."

Will Customer Experiences Shape The Future Of Medical Affairs?

November 6, 2019

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

October 20, 2019

Evaluate the commonalities and differences in the use, structure and evolution of scientific communications platforms within and between companies; understand how a HealthScience approach can help to integrate insights, communications and evidence generation plans across multiple functions

September 10, 2019

The digital health revolution implies a clear understanding of strategy, using technology as an enabler to create better outcomes for patients and to power value creation across the healthcare ecosystem. As data specialists, Medical Affairs professionals will be at the forefront of this transformation.

Understanding AI And ML And Potential Applications For Medical Affairs

September 5, 2019

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

August 14, 2019

This Webinar provides perspectives on the evolving role of Digital Opinion Leaders in medical education and shares approaches for identifying, monitoring and engaging them in a compliant manor with relevant examples.

August 10, 2019

Organizations should take a strategic approach to digital health solutions and also treat them with the same level of rigor applied to traditional therapies. Within the industry, the consensus is that it is a case of when, not if, digital health solutions become the norm.

February 6, 2019

Understand the numerous ways in which partnership with patients can impact the development and commercialization of medicines; the current “patient centric” landscape in pharmaceutical drug development; recent findings related to the value of patient-centric trial design, and innovative approaches to engaging with patients across the study continuum.

October 30, 2018

Ensure understanding of the basic components and processes involved in the development of a scientific communication platform (SCP); how to develop and/or update an SCP so that the scientific and value narratives are integrated; learn how to train and implement an SCP across functional teams; glean insights into tailoring a global SCP to a regional SCP

August 30, 2018

This Webinar explores: the role of Medical Affairs in guiding ethical decisions internally and externally; the impact of Medical Affairs beyond its remit; the importance of sharing best practices for the role of Medical Affairs in strategic brand planning, and the ethics and compliance considerations for Medical Affairs plans.

August 30, 2018

In this webinar, we explore two scenarios that can open Medical Affairs up to censure. Scenario one explores participation of commercial team members in Medical Advisory Boards and scenario two looks at the implications of a commercial team member requesting a medical team member to participate in a thought leader meeting.

August 24, 2018

Who is a Digital Opinion Leader? How to engage a DOL? Harmonize understanding of who a DOL is and the milestones to be considered in the implementation of a DOL initiative; build a well-defined road map to implement a DOL engagement initiative at a local level

March 8, 2018

Analysis of RWD leads to clinical evidence known as real world evidence (RWE) regarding the usage and risks and benefits of a therapy. Under the right conditions, RWD and the RWE that follows may be used to support regulatory decisions and contribute to the knowledge of a drug or therapy. RWE may help to support improved decision-making about health and health care.

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