EXTERNAL EDUCATION

FOCUS AREA WORKING GROUP

External Education led by Medical Affairs is critical to provide unbiased education to enhance healthcare professional (HCP) knowledge, skills and competencies through funding for independent medical education or industry-led medical education that addresses identified knowledge or competency and performance gaps. The goals of the External Education FAWG are as follows:

Ensure understanding of the current state of external medical education as it relates to the Medical Affairs function, and the needs of Medical Affairs professionals
Raise awareness among Medical Affairs professionals of the value of external medical education in the biopharmaceutical/device industry
Facilitate the evolving role of Medical Affairs professionals in external medical education in response to the changing landscape
Provide tools and solutions to Medical Affairs professionals to help design and execute compliant and impactful external medical education programs

Activities:

We organize External Education workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the External Education sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all External Education Medical Affairs Professionals.

Strategic Objectives

Landscape: Ensure understanding of the current state of External Education (EE) as it relates to Medical Affairs (MA) function:
- Communicate ongoing trends and activities in EE
- Assess the needs (opportunities and barriers) of Medical Affairs Professionals in developing or supporting high quality EE
Position: Enhance the value of Medical Affairs’ External Education within the biopharmaceutical/device industry and with our external stakeholders to ultimately improve patient care:
- Benchmark how organizations are measuring and communicating value of EE
- Identify and share best practices to establish impact measurements that demonstrate ongoing value of lifelong learning to HCPs
Optimize: Drive the evolution of Medical Affairs professionals in External Education in response to the changing landscape:
- Identify core competencies and map to existing learning resources
- Explore opportunities to create a Certificate program for EE Medical Affairs Professionals
- Equip Medical Affairs Professionals to confidently communicate the strategic contribution of EE internally and externally
Provide Solutions: Provide a range of approaches and solutions to Medical Affairs professionals to support/design/execute compliant and impactful External Education programs
- Expand engagement with diverse stakeholders by exposing Medical Affairs professionals to more diverse innovative formats and channels
- Identify and share best practices to establish innovative educational formats that demonstrate ongoing value to learners

LATEST PODCAST EPISODE

Description: In partnership with Medical Communications and Educational Design experts from Open Health, this episode of the MAPS podcast series Elevate details how to position patients as priority in designing and refining internal training.

FAWG OVERVIEW

View FAWG Charter

MEMBERS

Ivan Desviat

Co-Lead

Director Global Medical Education Excellence

Jacqueline Waldrop

Co-Lead

Director, Oncology Grant Officer, Global Medical Grants, Worldwide Medical & Safety

Riaz Abbas

Senior Manager Global Medical Learning & Performance

Kimberly Braithwaite

Manager, Academic Organization Relations

Sarah Funderburk

SVP, Senior Medical Strategy Director

Jacy Hanson

Professional Society Relationship Lead

Patricia Jassack

Former Director, IME & Medical External Affairs

Liselle Mulcaire

Sr Director Digital Transformation

Jean Jacques Murama

Sr Director Global Medical Affairs Education

Pam Mason

Sr Director, Medical Education Grants Office

Kirtida Pandya

Executive Director, Medical Services and Operations

Monica Raziq

Associate Director, Medical Affairs Excellence

Melissa Rondeau

Sr EVP, Head of Medical Affairs

John Ruggiero

Director & Head, Medical External Affairs; Head, Health Services

Research, Grants & Education

Olga Salvidio

Global Medical Excellence Lead-Medical Education

Director, Medical Unit Neurology & Immunology

Kerry Tomlin

Sr. Director of Medical Science, Medical Education, & Healthcare Economics

Sue Ellen Touma

Director, Global Medical Education

Maria Vassilakis

Director, Medical Affairs Operations

VIEW ALL FAWGS

All Focus Area Working Groups

RESOURCES RELATED TO EXTERNAL EDUCATION

Integrating Omnichannel Engagement (OCE) With Company-Led Education

April 16, 2024

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

EXTERNAL EDUCATION

LATEST PODCAST EPISODE

FAWG OVERVIEW