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The Medical Affairs Professional Society (MAPS) Patient Centricity Focus Area Working Group are to ensure understanding of the current state of patient centricity as it relates to the Medical Affairs function, and the needs of Medical Affairs professionals; to raise awareness among Medical Affairs professionals of the current state of “patient centricity” in the biopharmaceutical/device industry; to To define how Medical Affairs specifically can play a role in increasing patient centricity in their organization; and to identify current barriers (real and perceived) to implementing patient centric approaches and propose solutions to overcome them.
We will organize patient centricity-focused workshops for MAPS meetings in North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle East, Asia) regions. We will collaborate within the Focus Area Working Group members and with external advisors and experts, including patients and patient advocates, to develop original content for webinars, podcasts, eLearning courses, and/or white papers. In addition, the working group will periodically contribute cogent and timely content on relevant patient centricity-focused topics for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Affairs Professionals, to expand their knowledge, understanding, and ability to support or lead patient-focused activities in their organizations.
#1 Raise awareness among Medical Affairs professionals of the current state of “patient centricity” in the biopharmaceutical/device industry:
#2 Define how Medical Affairs specifically can lead in increasing patient centricity in their organizations:
#3 Identify current barriers (real and perceived) to implementing patient centric approaches and propose solutions to overcome them:
Medical Affairs Consultant
Vice President, Medical Affairs
Global Patient Centricity Director
HJK Consulting Group LLC
Vice President, Medical & Scientific Services
Medical Partnership Director, Developed Markets
RozMD Patient Affairs Consulting LLC
President and CE
Director, Scientific Service, Patient Centered Solutions,