The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.


We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals. 

Strategic Objectives

Develop value-based insights framework for Medical Affairs:

  • Highlight how Insights-related activities add value to the overall MA activities
  • Highlight interconnectedness of all insights-related activities across organization
  • Provide guidance on foundational requirements for insights activities in MA  

2 Create awareness around insights-related activities in MA:

  • Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
  • Develop supporting materials to communicate the impact and value of insights-related activities  to internal stakeholders 

3 Develop  Subject Matter Experts  for insights function within Medical Affairs (MA):

  • Ensure continuous education on insights  at the MAPS level  and encourage participation of MAPS members
  • Develop understanding and initiate implementation of appropriate metrics and analytics ​for MA generated insights  

4 Monitor development in the  technology area focusing on insights collection, metrics and analytics​: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate)  and inform MAPS membership on new developments

5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic




Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

WEBINAR: Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

Confronting the Life Science Diversity Problem

In this e-book, learn how medical affairs teams can use technology to address diversity issues in the drug development life cycle.
Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

On today's episode of the MAPS "Elevate" podcast, we're discussing the use of Real-World Evidence to understand and possibly intercede in treatment-resistant depression and why is it especially difficult to develop treatments against resistant depression using the traditional structure of R&D-led clinical trials.

What Amazon can Teach Medical Affairs About Insights Mining

In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.

Best Practices for Getting Actionable Insights from Your Life Sciences Event

Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.
Redefining Customer Experience for Medical Affairs

Redefining Customer Experience for Medical Affairs

This webinar tackles questions around how customer engagement is being approached as of today and helps redefine the industry thinking on this important topic for Medical Affairs.
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