INSIGHTS

FOCUS AREA WORKING GROUP

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals. 

Strategic Objectives

Develop value-based insights framework for Medical Affairs:

  • Highlight how Insights-related activities add value to the overall MA activities
  • Highlight interconnectedness of all insights-related activities across organization
  • Provide guidance on foundational requirements for insights activities in MA  

2 Create awareness around insights-related activities in MA:

  • Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
  • Develop supporting materials to communicate the impact and value of insights-related activities  to internal stakeholders 

3 Develop  Subject Matter Experts  for insights function within Medical Affairs (MA):

  • Ensure continuous education on insights  at the MAPS level  and encourage participation of MAPS members
  • Develop understanding and initiate implementation of appropriate metrics and analytics ​for MA generated insights  

4 Monitor development in the  technology area focusing on insights collection, metrics and analytics​: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate)  and inform MAPS membership on new developments

5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic

FAWG OVERVIEW

MEMBERS

RESOURCES RELATED TO INSIGHTS

Accelerating Innovation with New Metrics, Learners and Leaders

Accelerating Innovation with New Metrics, Learners and Leaders

This webinar program will focus on the innovative applications of internal performance management platforms such as the Medical Productivity Index (MPI) and external events, namely the 2022 Medical Affairs Innovation Olympics in pharma that illustrate examples of more continuous, real time feedback on performance, new data science analytics driven analysis of performance, more even distribution of accountability, and increased resources to accelerate learning and development.
Data-Empowered

Data-Empowered Conference Prep and Planning for MA

In today's episode, we speak with Chris Medieros about how to maximize your organization's presence and impact at congresses.
Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.
Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

In this episode of the Elevate podcast series, MAPS speaks with experts about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice.

The Value and Strategic Implementation of Insights Management

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.
The Role of Medical Information in Generating Medical Insights

The Role of Medical Information in Generating Medical Insights

In this episode, we look at the tools that exist to look deeper into data allowing MedInfo teams to truly contribute to the generation, analysis of Medical Insights.
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