INSIGHTS

FOCUS AREA WORKING GROUP

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.

Activities: 

We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals.

Strategic Objectives

1 Develop value-based insights framework for Medical Affairs:

Highlight how Insights-related activities add value to the overall MA activities
Highlight interconnectedness of all insights-related activities across organization
Provide guidance on foundational requirements for insights activities in MA

2 Create awareness around insights-related activities in MA:

Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
Develop supporting materials to communicate the impact and value of insights-related activities to internal stakeholders

3 Develop Subject Matter Experts for insights function within Medical Affairs (MA):

Ensure continuous education on insights at the MAPS level and encourage participation of MAPS members
Develop understanding and initiate implementation of appropriate metrics and analytics for MA generated insights

4 Monitor development in the technology area focusing on insights collection, metrics and analytics: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate) and inform MAPS membership on new developments

5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic

FAWG OVERVIEW

View FAWG Charter

MEMBERS

Anthony Page

Co-Lead

Senior Vice President, Insight Analytics

Brant Jarrett

Co-Lead for Insights FAWG

Executive Director, Head of Field Medical Affairs

April Adams

Senior Director, US CV Field Team

Morgan Bowling

Manager, Scientific Engagement

Christoph Bug

MD, PhD, MBA VP Global Medical

Sanaz Cardoza

Senior Director, Medical Affairs

Carole Catapano

Sr. Director MSL Team Lead

Mariia Chernikova

Global Insights and Analytics manager

Jessica Hargrove

Field Medical Director-Hepatology

Christine Farkas

Regional Director

Marieke Jonkman

Medical Science Liaison

Lori Klein

Managing Partner, Medical & Scientific Affairs Practice Lead

Samreen Mansor-Lefebvre

Director of Medical Intelligence

Enric Sabata Junyent

Global Process Owner for Medical Insights Management

Melissa Santiago

Medical Affairs Executive

Sanjay Singhvi

Director

Sonya Schmitt

Head of Medical Affairs Excellence

Prem Sundivakkam

(Midwest/Chicago Co-Lead)

Medical Affairs, Medical Channel Excellence, Global, Vaccines and Anti-ViralMedical Affairs, Medical Channel Excellence, Global, Vaccines and Anti-Viral

Lucie Williams

Vice President Global Head of Medical Excellence

Walid Younes

Head of Medical Affairs MEA

VIEW ALL FAWGS

All Focus Area Working Groups

RESOURCES RELATED TO INSIGHTS

Omnichannel Insights – Driving Engagement Strategy

May 6, 2025

Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.

AI in Medical Insights: From Implementation to Impact in Medical Affairs

November 20, 2024

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

Three “Generations” of Insights Implementation

September 10, 2024

From the Spreadsheet Age to the Age of Generative AI: Where is your organization on the continuum of Insights Management? (And why no one "age" fits the needs of all teams.)

Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs

August 7, 2024

This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

Why NOW is the Time to Measure Medical Impact

June 4, 2024

In this podcast, we explore now that we appreciate the need to demonstrate impact and technologies exist that allow us to measure impact...what's holding us back?