The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the MA insights sector worldwide; to develop our Insights FAWG community within MAPS to become the premier global destination of choice for Insights MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.


We will organize insights workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the insights sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all insights Medical Affairs Professionals. 

Strategic Objectives

Develop value-based insights framework for Medical Affairs:

  • Highlight how Insights-related activities add value to the overall MA activities
  • Highlight interconnectedness of all insights-related activities across organization
  • Provide guidance on foundational requirements for insights activities in MA  

2 Create awareness around insights-related activities in MA:

  • Establish continuity in insights-related activities during the MAPS meetings, and between the meeting
  • Develop supporting materials to communicate the impact and value of insights-related activities  to internal stakeholders 

3 Develop  Subject Matter Experts  for insights function within Medical Affairs (MA):

  • Ensure continuous education on insights  at the MAPS level  and encourage participation of MAPS members
  • Develop understanding and initiate implementation of appropriate metrics and analytics ​for MA generated insights  

4 Monitor development in the  technology area focusing on insights collection, metrics and analytics​: Proactively follow up developments in the digital area (eg, solution providers as well as technologies that enable virtual communications, processing of information, genuine AI to assimilate)  and inform MAPS membership on new developments

5 Monitor developments pertinent to insights activities post COVID 19: Identify and share with MAPS membership new trends in insights activities that have emerged during the COVID 19 pandemic




Harnessing the Potential of an Insights-Driven Medical Organization

Harnessing the Potential of an Insights-Driven Medical Organization

This on-demand webinar challenges if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization.

Insights Management for Medical Affairs: A Guide to Operational Excellence

In this Within3 White Paper, learn how your team can work toward operational excellence for Medical Affairs, despite ever-shifting roles.
Grow Engagement with HCPs: Findings from the Wiley HCP Survey

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today's clinicians. 
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.
Metrics Benchmark Featured

2023 Medical Affairs Metrics Benchmark

MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.

Using Engagement Tools Strategically to Get the Most from Advisory Boards

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.