MEDICAL COMMUNICATIONS

FOCUS AREA WORKING GROUP

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Communications Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the Medical Communications sector worldwide; to develop our Medical Communications community within MAPS to become the premier global destination of choice for Medical Communications MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.​

Activities: 

We will organize Medical Communications workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Communications sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Communications Medical Affairs Professionals.​

Strategic Objectives

  1. Innovate and enhance best practices in Medical Communications
    • Educate on the evolving landscape of innovation in Medical Communications
    • Define ways to demonstrate the value of Medical Communications using effective metrics
  2. Demonstrate the strategic value of an integrated Medical Communications Function as part of Medical Affairs
    • Enhance understanding within the Medical Affairs community on the various capabilities of Medical Communications
    • Further strengthen collaboration between Medical Communications and other Medical Affairs functions

LATEST PODCAST EPISODE

Description: In this third podcast episode in collaboration with Open Health, MAPS speaks with Jessica Ingram, Managing Director of Learning and Development at Open Health, and two of her team: Briony Frost, Learning Design and Development Specialist, and Jessamy Lowe, Senior Account Handler. Joining Jess, Jessie, and Briony is Seema Haider.

FAWG OVERVIEW

MEMBERS

RESOURCES RELATED TO MEDICAL COMMUNICATIONS

Altmetric Niche Pub Featured

Maximizing the Impact of a Niche Publication

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we discuss the benefits of taking an analytical approach.
Wiley Practice Changing Pub Featured

Practical Tips to Optimize the Impact of a Practice-Changing Publication

Publishing a scientific study can feel like squeezing an eyedropper into the ocean and it is the job of the Publications team to ensure this publication has impact — especially when it has the potential to change clinical practice. Here we learn practical tips straight from the source – namely, experts at Wiley.

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.
Altmetric Journal Selection Featured

Journal Selection: Looking Beyond Traditional Metrics

With companies driving their own engagement and alternatives to journals becoming mainstream, does impact factor still matter?

Generating better outcomes for patients through strategic planning

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

Omnichannel integration in Medical Affairs: from aspiration to reality

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.
How Do Publications Find Their Audience?

How Do Publications Find Their Audience?

This webinar explores how we can ensure best practices in journal selection and publication performance.
MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
Delivering an Effective Data Dissemination Strategy in a Transforming Industry

Delivering an Effective Data Dissemination Strategy in a Transforming Industry

This webinar, with expert insight and examples from industry, explores how an aligned data dissemination strategy ensures that data reaches its full impact.
Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

Charting a Course to Excellence: Discovering the Latest in Medical Publication Guidelines

This webinar provides a holistic overview of the implications of updates by the Good Publication Practice (GPP) and by the International Committee of Medical Journal Editor’s Recommendations for Medical Affairs professionals.
How To: Compliance Partnership for Novel Channel Launches

How To: Compliance Partnership for Novel Channel Launches

This on-demand webinar focuses on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.
Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.