The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Communications Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the Medical Communications sector worldwide; to develop our Medical Communications community within MAPS to become the premier global destination of choice for Medical Communications MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.
Activities:
We will organize Medical Communications workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Communications sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Communications Medical Affairs Professionals.
Strategic Objectives
- Innovate and enhance best practices in Medical Communications
- Educate on the evolving landscape of innovation in Medical Communications
- Define ways to demonstrate the value of Medical Communications using effective metrics
- Demonstrate the strategic value of an integrated Medical Communications Function as part of Medical Affairs
- Enhance understanding within the Medical Affairs community on the various capabilities of Medical Communications
- Further strengthen collaboration between Medical Communications and other Medical Affairs functions
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Travis Hege2023-08-24 11:56:182023-08-29 11:52:58Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
