MEDICAL COMMUNICATIONS

FOCUS AREA WORKING GROUP

The strategic mission and objectives of the Medical Affairs Professional Society (MAPS) Medical Communications Focus Area Working Group are to create a community that advances our role as fully integrated strategic business partners to promote the growth of Medical Affairs Professionals within the Medical Communications sector worldwide; to develop our Medical Communications community within MAPS to become the premier global destination of choice for Medical Communications MA Professionals; and to catalyze our individual personal leadership development and professional career advancement.​

Activities: 

We will organize Medical Communications workshops for MAPS meetings in the North America, APAC (Asia Pacific – China/Japan), and EMEA (Europe, Middle-East, Asia) regions. We develop original content for webinars, podcasts, eLearning courses and white papers. In addition, the working group will periodically contribute cogent and timely content on the Medical Communications sector for the MAPS publication, Elevate magazine. Most importantly, we will provide a supportive resource for all Medical Communications Medical Affairs Professionals.​

Strategic Objectives

  1. Innovate and enhance best practices in Medical Communications
    • Educate on the evolving landscape of innovation in Medical Communications
    • Define ways to demonstrate the value of Medical Communications using effective metrics
  2. Demonstrate the strategic value of an integrated Medical Communications Function as part of Medical Affairs
    • Enhance understanding within the Medical Affairs community on the various capabilities of Medical Communications
    • Further strengthen collaboration between Medical Communications and other Medical Affairs functions

LATEST PODCAST EPISODE

Description: In this third podcast episode in collaboration with Open Health, MAPS speaks with Jessica Ingram, Managing Director of Learning and Development at Open Health, and two of her team: Briony Frost, Learning Design and Development Specialist, and Jessamy Lowe, Senior Account Handler. Joining Jess, Jessie, and Briony is Seema Haider.

FAWG OVERVIEW

MEMBERS

RESOURCES RELATED TO MEDICAL COMMUNICATIONS

Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.
Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

This webinar teaches the benefits of a holistic Publication Extender Strategy while sharing practical insights on how to implement one effectively.
Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.
Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

Strategic Collaboration with Agency Partners: One Plus One Equals Eleven

This webinar provides multiple perspectives from both both industry and agency partners, examining how to ensure alignment on needs, goals, and mutual accountability, as well as defining what a “best” partner looks like.
The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

In this our third episode this season, we'll be discussing how and why medical publishing is changing and where is it going in the future.
ChatGPT Featured 2

ChatGPT is Poised to Disrupt Medical Affairs

With a multibillion dollar investment from Microsoft and already 4 authorship credits on PubMed, ChatGPT is poised to disrupt Medical Affairs.
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